DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning
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Immerse yourself in topics such as Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data and much, much more!
Why Anti-Buyer Personas are Essential to Content Marketing Success
By Marcus Sheridan When it comes to content marketing, there are few subjects more talked about these days than that of “Buyer Personas.” You can read all about them on the Content Marketing Institute blog. And the HubSpot blog. Or just about any other marketing blog for that matter. But I get it—you better know who it is […]
How to make the perfect social media quiz
By Josh Haynam
Quizzes are the fastest growing form of content. On Interact alone, more than 3000 quizzes have been created in the last few months. Perhaps not surprisingly, the top 10% of those quizzes receive 90% of the traffic.
In an attempt to figure out what distinguishes a good quiz from a “bad” quiz (that gets very few views), we put together a huge excel file of quizzes made using Interact and ran some statistics to discover what sets the high traffic quizzes apart from the rest.
Here’s what we found:
There are five attributes of a “perfect” quiz
Now let’s dive in and look at how to accomplish each element.
Step 1: how to write a title that stands out in a sea of social media posts
Every single day we
That’s why the celebrity comparison quiz is a natural fit, and it turns out that quizzes with the word “celebrity” in their title average a much higher view count than those without.
The graph above is compiled from a cross-section of 1400 quizzes published on a variety of sites. We didn’t discriminate on which quizzes were included, meaning that there is only a correlation between the celebrity title and more views. I can’t guarantee you that adding that one word will get you 5000 views, but it sure does help.
The beauty of this title template is that it works for virtually any subject or industry, all the way from cake to baby sitters.
The Red Cross recently ran a quiz titled “Do you actually know how to swim?” that was provocative and eye-opening. It ended up seeing thousands of views and sparked long debates on Facebook, raising awareness for the important issue of water safety.
Step 2: Add an image cover that hooks people’s attention.
If the blog post has a one sentence hook designed to keep a readers’ attention, the quiz has the cover photo. The way quizzes are displayed, the cover photo takes up 80% of the space. This is primarily because visual assets perform much better on social media, and it means your cover photo is prime real estate.
To discover what kind of cover image works best, we started with the hunch that pictures of people would get more hits than those without people. This is based on that fact that our brains are wired to look for faces.
We ran a test on 32 Buzzfeed quizzes to see what kind of an impact faces in cover photos would have.
The winner was one face, or one person, but having more people doesn’t seem to hurt too much. This makes intuitive sense, if you think about the types of posts that show up on your Facebook feed and are popular; pictures of your friends probably come to mind more than sceneries or nature photos.
One last note on the cover photo, make sure the image is relevant to the quiz. Your ultimate goal is to get people to finish your quiz and continue engaging with your content, it does no good to have a catchy photo but then let your visitors down with a quiz that has nothing to do with the picture.
Step 3: Write quiz questions that strike up a conversation
The biggest thing that sets quizzes apart from most other forms of content is the ability for content creator to speak directly with content consumer. Instead of writing an article designed to be read by hundreds or thousands of people, quizzes are written to speak directly to one person at a time. This presents an opportunity to create a connection with quiz takers so it’s easier to present offers later on.
To find out how to make the most of this opportunity, we analyzed over 10,000 quiz questions from 1,400 unique quizzes, here’s what we found.
First, speaking like a normal human makes a huge difference. It might sound stupid to say this, of course we speak like humans when we write content – we are human after all. However, what I mean is that you should speak like you would to a friend. In our normal conversations with people we know, a full 60% of what we say is about ourselves (we are all a bit narcissistic). That means we use words like “I, we and you” a lot.
To see what kind of an effect speaking like we normally do can have on quiz views, we compared quiz views to the number of instances of personal pronouns like I, we, and you.
Turns out it really does matter how “normal” our conversations are. Now this is again a correlation, I’m not saying that using personal pronouns in abundance will automatically get you a ton of views.
Second, on a less quantitative note, we discovered that the very best quizzes all take on their own voice or personality. Almost like a goofy friend or an acquaintance that has a unique form of dry humor, these quizzes really draw you in with their wit.
Step 4: Create results that are positive and lead to something more
We share things on social media that make us look good. You don’t post pictures of your failed attempt to make spaghetti; you post pictures of latte art from your favorite coffee shop. The same applies to quiz results. If you tell people they are awful, no one will share, but if you tell them they rock, you will get shared.
To test this hypothesis, we analyzed 2000 tweets that came from Interact quiz results to see how many of those tweets contained one of our list of positive trigger words.
Turns out nearly all of the tweets contain some sort of positive word. Now the risk here is lying. You never want to tell people they are great just for the sake of buttering them up. Focus on the actual positive elements of each quiz result and stay honest.
The second part of a great quiz result is to have a follow-up item. When you show people their quiz results, you have their full captive attention. You’ve just made an assessment about their life based on the answers to personal questions, and the quiz taker is all ears.
This is the perfect time to include a personalized follow up link or opportunity to get in contact. A great example of this comes from Forbes, who made a college quiz that helps prospective find the best category of college based on their personality.
In each result there is a link to check out the Forbes College Adviser that is personalized based on each quiz result. Personalization can have a huge effect on visit duration and even purchases (one study showed a 300% increase in sales), so it’s very important to offer up personalized content at the end of your quiz, be it another article, tool, or a product.
Step 5: Have a plan for sharing
If you write a good quiz, it will get shared. That means you need to be ready for sharing so that when your quiz results do show up on social feeds they look good.
There is a formula for how quiz results get shared, it goes like this. “I got (my result)(title of the quiz)” so for example “I got Chocolate – what type of cake are you?”
Make sure every quiz result title aligns well with the title of your quiz to maximize the amplification potential of social shares.
Conclusion
With any growing market there’s opportunity for savvy businesses to grow their company. Quizzes are that growing market right now – and you can get involved. Just be sure to follow some basic principles and be yourself and your quiz will be just fine. Get started by making one of your own and feel free to discuss successes or failure in the comments below.
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