Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

September 27, 2016
Aaron Polmeer

By [email protected] (Aaron Houghton)

Header_Image-1.jpg

Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets.

You might ask, what the heck is a marketing guild?

Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people.

Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them. For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region.

Some businesses may belong to more than one marketing guild. This is common if you sell to distinctly different customer segments, for example an HVAC company that offers both commercial and residential service.

You probably already have a few marketing partners for your business. Maybe you wrote a guest blog post or allowed someone to write for your blog. You might have a partners page on your website, or you might feature a friendly company in your monthly email newsletter.

Whether you have existing partners or not, building a marketing guild for your industry will make everything you do in marketing exponentially more powerful.

Power Up With a Guild

A marketing guild lets you land better marketing partners, reach more of your target market, focus more tightly on your best prospects, create more effective campaigns, get more done, and have a little fun at the same time.

ThinkstockPhotos-533900384.jpg

Unfortunately, your business isn’t the perfect marketing partner to every other business who sells to your target market.

For instance, mortgage brokers get most of their leads from real estate agents. Real estate agents don’t get most of their leads from mortgage brokers.

Imagine being a mortgage broker trying to convince a popular real estate agent to become your marketing partner. What’s in it for them?

But when the mortgage broker first creates a marketing guild comprised of her mortgage business plus a local home inspector, a surveyor, a divorce attorney, a closing attorney, an appraiser, a personal financial planner, a residential insurance agent, and a custom home builder that same real estate agent can’t wait to join the group.

Flex Your Reach

Every marketer struggles to reach all the best prospects in her market. At a minimum, it’s not cost effective. At worst it’s just not possible.

But every successful marketer is able to build relationships with her own little slice of a target market. In a marketing guild, each business makes their little slice available to their partners in exchange for access to the total pie.

Focus on Your Best Prospects

Every time a person interacts with a business, part of a story is told.

amateurfetishist.com analonly.org todominate.org fullfamilyincest.com