10 Inspiring Expert Quotes That Honor Timeless Content Marketing Best Practices
By Lane Ellis
When I started working in digital marketing in 1984, the first online ad I created was in 40-column ASCII text format on my Commodore 64 computer. It was a simple promotion for the 300-baud bulletin board system (BBS) I owned and operated.
I created the text-only ad to post on other BBS systems, meant to drive traffic to my pre-website by listing the features my BBS offered and the basic information on how people could connect to it. Here’s an actual screen-shot from a few years later when I’d moved on to using a Commodore Amiga:
The ad worked well, successfully driving new sign-ups and helping to have my system named the best BBS in Colorado by the top list-making organization of the day. Back then, simply putting out a BBS ad was all it took to get found. But it also helped that I presented my content in a straightforward and easy-to-understand way, one best practice that has stood the test of time and is more important than ever today.
Of course, there are other examples of this. Certain tenets of digital marketing are enduring by nature and just as important and effective today as they were in the past. But what can digital marketers learn from listening to some of the enduring lessons from our profession’s past?
As it turns out, several best practices from the digital dark ages are still used with great success in today’s vastly different online landscape. In this piece, we bring some of those front and center.
Read on as we highlight some of the the industry’s top online marketing experts who’ve illuminated the enduring tactics and strategies that are still — and perhaps forever — relevant in today’s content marketing world.
The Content Marketing Experts
Carla Johnson, Chief Innovator at Type A Communications, considers top-caliber writing to be of utmost importance in any content marketing initiative.[bctt tweet=”“Invest in great writing. If you don’t have great writing you can’t have great content.” — @CarlaJohnson” username=”toprank”]
[bctt tweet=”“The size of the idea is so much more important than the size of the budget.” — @Mildenhall” username=”toprank”]
Jonathan Mildenhall, Co-Founder and Chief Executive at TwentyFirstCenturyBrand (and former Chief Marketing Officer at Airbnb), considers big ideas more enduring than huge marketing budgets.
Our own CEO, Lee Odden, puts inspiring and informative content high on the priority list for achieving enduring success.[bctt tweet=”“The real secret to great content marketing is a focus on creating meaningful and mutually beneficial content that inspires, entertains and informs.” — @LeeOdden” username=”toprank”]
Finding joy in writing is a timeless truth …read more
Source:: Top Rank Blog