10 Link in Bio Services to Try For Social Media

August 03, 2021

By Neil Patel

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio.

What does the phrase mean, and can it improve your Instagram marketing? It’s not just a weird trend; directing users to click the link in bio is a powerful tool to help you drive traffic from social media to your website, product pages, and more.

Here’s what you need to know about the link in bio CTA, including where to use it, and what tools make it easy to make the most of your social links.

What Does “Link in Bio” Mean?

Originally, Instagram only allowed posters to add links in one place: their bio. That made it hard to drive social media users from Instagram to your website. Instagram users began using the phrase “link in bio” on posts to tell followers to go to their bio to find the link they were referencing.

For example, a blogger might post a picture and a small snippet of a recent blog, then say, “Read more in my latest blog post. #linkinbio.”

Here’s an example of an e-commerce store using “link in bio” to share a product link:

Today, Instagram allows users to post links in a few other places (with restrictions). However, many users still use the link in bio feature because it makes it easier for users to find the most updated content. It’s also popular on other apps and platforms, such as TikTok, YouTube, and Twitter.

How to Add a Link in Bio to Your Instagram Profile

  1. Sign up for one of the tools from the list below.

    There are several free tools if you want to send users to a landing page, or you can use a paid version if you want to track links, etc.

  2. . Add URL links to your landing page.

    For example your podcast, specific blog posts you’ve mentioned in posts, sale pages, etc.

  3. Copy and paste the link from your tool to your Instagram bio.

    Head to your profile, then click “Edit Profile.” Add your link to the “website” field.

Why Should I Use Link in Bio Tools?

Instagram is a powerful tool for building your brand, connecting with your audience, and driving sales. However, you only get one link to drive users from your Instagram page, so use it wisely.

The good news is, there are several tools that turn that single link into a traffic-driving powerhouse. Rather than linking to your home page or a single page, you can use a link in bio tool to send users to a landing page highlighting all of your top content, including blogs, downloads, and even your email list.

Rebel Girls, an online e-commerce store and blog promoting powerful girls, uses one of these tools in their bio:

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