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10 Social Media Content Ideas to Delight Customers

January 22, 2020

By Kayla Carmicheal

WordPress Instagram Story

If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be.

Namely, planning out a social media content calendar.

That means figuring out an entire month of fresh content that needs to be engaging, stand out, and make consumers identify with your brand on social media. While that is a lot for a small team, it’s even more when you find yourself stuck in a rut.

Are you worried you’re going with the same old, same old when it comes to social? Try these content ideas to re-vamp your posting game.

1. Post your new blog on your Instagram Stories.

To build traction on your website, try migrating customers towards your blog by putting it in an Instagram Story. Making the Story function in a “Swipe up to see more” fashion makes it easier for followers, since they don’t have to close the app to visit your website.

Image Source

Take this story from WordPress‘s Instagram account. The visual is a compelling lede, enticing readers to read the blog post. Followers like Stories because they go away after 24 hours, making the essence of the moment all the more thrilling.

This is how different types of content can work together — you can use one platform to promote another.

2. Conduct a poll on Instagram.

Using Instagram Stories is amazing for audience engagement. Hosting a poll on your Story is an interactive way to get your followers involved in making content choices for you.

Asking a question in a poll like, “What do you want to see us post next?” and giving them a couple of choices ensures that the content they pick will delight your followers. Alternatively, you can use polls as a chance to prove credibility.

Take this example from HubSpot:

HubSpot Instagram story

Asking a question you can answer with a statistic or content like a blog or ebook proves that your business knows its industry. As a consumer, I would trust a company that’s knowledgeable about their industry more than a brand with no educational content.

This proves that otherwise “boring” content can still be engaging in the way it’s shared. And, if followers want more information, you can always link back to your sources, boosting CTR for you.

3. Share user-generated content on Twitter.

Apparently, Taco Bell has a blog.

It’s right there, under the Delivery button (where my Taco Bell search usually ends). This post, from the official Taco Bell blog, (Taco Blog?) is a round-up celebrating user-generated content.

UGC not only fills timelines with content, but shows followers they’re being listened to, and that …read more

Source:: HubSpot Blog