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11½ Words or Phrases Not to Use in 2017

December 07, 2016

By Drew Neisser


Thinking outside the box, the SWOT team turned a corner ASAP, clearing their heads while not stepping on each other’s toes, because at the end of the day truth be told it’s not whether you win or lose, it’s how many clichés, acronyms and non-words you can cram into a single sentence each and every nice day.

Yikes! With 2017 staring us in the face like a crossword puzzle clue you just can’t crack, we thought it was a good time to open up our collective vocabulary closets and throw away the detritus that infests our business conversations. With the help of some of the sharpest knives in the marketing drawer, we offer you 11½ words or phrases NOT to use in 2017, offered, of course, in alphabetical order.

1. Actionable Insights
Jason Falls, Founder, Partner, Conversation Research Institute

“Actionable insights” is starting to make me ill. I get it. We all want them. What I do in my day-to-day produces really good insights, but I’m going to start calling them “thingamabobs” or something just to not hear that phrase anymore.

1½. Actionable Data and Insights
Jeff Snyder, Chief Inspiration Officer, Inspira Marketing Group

It’s a phrase that’s completely over-used. All data capture should lead to customer or prospect insights that influence the programs and campaigns that we create. And today, as responsible marketers, all programs we create should include a data capture element. Otherwise, we’re not doing our jobs.

2. Authenticity & Transparency
Brian Moran, Founder & CEO, Brian Moran & Associates

It’s a tie between authenticity and transparency. I feel like both terms are so worn out…especially transparency. You either are or you are not. If you aren’t authentic and transparent, then reminding you over and over again will not help. Let’s move on.

3. Content is King
Marsha Collier, President, The Collier Company

“Content is king.” Really? Any old content will do? Marketers are too busy putting out mediocre (or solely self-promotional) content to fulfill content calendars. People still read, and they read to learn. It’s time to maybe share less, but make posts professional and give communities interesting and engaging content. Know that quality content takes a practiced hand. Hire an experienced writer if you’re not up to the task yourself.

4. Disruption
Tamara McCleary, CEO, Thulium

We’ve all already been disrupted. The world as we knew it has been disrupted by IoT, Cloud, Mobile, Machine Learning, Virtual Reality, (VR), Augmented Reality, (AR), and all things Artificial Intelligence, (Ai). Let’s all agree we are in the midst of a technological r/evolution, and all of us must reinvent ourselves and our businesses to be relevant in the digital future. If you asked me what the new phrase of 2017 will be, it’s “Digital Bravery.”

5. Game Changer
Patrick Bernardi, CMO at Hu-Friedy

game changer

I really think the term “game-changer” has jumped the shark. Everything from toilet paper holders to socket wrenches have been described using the game-changer modifier. If everything is a game-changer, then nothing is.

6. Jumped the Shark
Seth Grimes, President & …read more

Source:: Social Media Explorer