11 Soundless Videos We Love (And Why)
What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. I frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap.
Sound familiar? Since then, I don’t watch videos at work unless they don’t require sound.
Video content is in high demand from your audience, and many viewers prefer watching videos that don’t require sound. In fact, 85% of videos on Facebook are watched without sound. Videos on Facebook autoplay without sound until users click to turn up volume, and Instagram videos only autoplay with sound if the phone’s ringer is turned on.
Users are telling platforms their video streaming preferences, and they’re responding with features that make it easier to consume silently. Now, it’s up to content marketers to crack the code for making compelling videos that their audience will click and share, even without sound.
We’ve rounded up some of the best videos from around the internet that you don’t need volume to consume, along with reasons why they’re so great that you can use in your own video content strategy — no headphones required.
Creating Content for the Silent Screen
Social media platforms have constraints that force marketers to get creative in order to attract attention. Think about it: Twitter has a 140-character limit, which makes you think very strategically about how to tell a story. Snapchat limits recordings to 10 seconds, forcing you to get to the point, and quickly.
What does all of this mean for marketers? It’s time to get creative to get noticed on social media. Due to the volume constraints popular social platforms set on what you’re posting, creating a video that doesn’t require sound is a smart strategy to drive video views and engagement. By making videos “volume-agnostic,” anyone can watch and understand them, whether they’re on a desktop computer or browsing their social feeds on their commute. These videos might feature background instrumental music, but the bulk of the information is presented with graphics and captions so your audience can effectively “read” a video when it’s muted.
Because nearly 80% of social media time is spent on mobile devices, making videos that are consumable with or without headphones is a great strategy to drive engagement on social media. We found several brands that are doing this well, so keep reading for tips for creating your own soundless video
11 Videos You Can Watch Without Volume
Tasty on BuzzFeed shares recipe videos that don’t require volume — or a lot of time — to enjoy. Tasty videos reach 500 million people per month, and in December 2016, Tasty generated 1.4 billion video …read more
Source:: HubSpot Blog