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12 Different Types of Marketing Email You Could Be Sending

May 05, 2016
Aaron Polmeer

By ahussain@hubspot.com (Anum Hussain)

optimizing email marketing ebook

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics — personalize the copy, make the call-to-action pop, segment your list, etc. — many still overlook an important component of effective email marketing: emails also need to have visual appeal.

Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right with a darn good looking email.

But what about the follow-up email? Or any email that may be included in an automated email workflow? It’s time to stop focusing on the design of just your biggest sends, and spend some time spiffing up all those other emails you’re sending.

Need some inspiration? Check out the email examples below.

12 Types of Email That Marketers Can Send

Informational Emails

Informational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more. Note: You should only send them to people who have opted in to receive emails from you.

1) New Content Announcement Email

This is one you probably already know and love. You know, the one where you announce your next sale, ebook, webinar, coupon, free trial … and the list goes on. This email is used to describe and promote a particular marketing offer — one single offer — with a call-to-action that links to a targeted landing page made for that specific offer.

When it comes to designing an email for a specific offer, the main component to keep in mind is the offer itself. You want the copy to be brief but descriptive enough to convey the offer’s value. In addition, make sure your email’s call-to-action (CTA) link is large, clear, and uses actionable language. You can also include a large CTA image/button underneath to make the action you want email readers to take crystal clear.

nextview-new-offer-email.png

(Example: NextView Ventures )

2) Product Update Email

Product emails are tricky. People generally don’t want to receive these often, and they’re typically not as interesting or engaging as something like an offer email. That said, it’s important to keep these emails simple and straightforward.

Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. And no matter how much a customer loves your business, it’s still work for them to learn how to use new features or learn why a new product is worth their investment.

Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or …read more

Source:: HubSpot Blog

      

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