12 Genius Ways to Apply Emotional Marketing to Facebook Ads
Facebook advertising is a big auction.
There are both winners and losers.
Now, you wouldn’t want to be on the losing side, would you?
So, what can you do to create Facebook campaigns that finish the race as champions, having collected many new customers in the process?
A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them. While there are many tips and hacks written about all across the web, here’s one that seems highly promising: playing on people’s emotion.
An analysis of 1,400 successful ad campaign case studies found that campaigns with purely emotional content performed about twice as well (31% vs. 16%) as those with only rational content.
Trend Hunter Marketing analyzed 55 emotional marketing campaigns, and found the average popularity score to be 8.0 — higher than in other categories.
By spicing up your Facebook campaigns with a pinch of emotion and a dash of thrill, you can allure your Facebook audience, making them click and purchase.
There’s no limit to the emotions you can bring into play – excited, melancholic, delighted, shocked – you name it.
This post will teach you how to apply emotional marketing to Facebook ads (and celebrate a landslide victory over the competition.)
Ready to win the Facebook ads race? Let’s go!
1. Master the Art of FOMO
If you’ve ever attended an event because you thought “Maybe something cool would happen,” it was likely due to FOMO – the fear of missing out.
What if all your friends go out while you’ll be missing out on all the fun…
A study of millennials found that as many as 69% experience FOMO when they are not able to attend an event where their friends are going.
People are afraid of being left without an amazing experience.
But FOMO doesn’t only apply to attending events. It also applies to other aspects of life and business.
For example, Sumo has written Facebook ad copy that makes the reader think that everyone else is already using their software and the person reading is the last one out.
Sumo uses the full potential of FOMO
By saying that over 175,000 websites use their tool, Sumo makes the reader wonder if they’re missing out on something.
Now, you wouldn’t want to be left behind while all those other websites speed right past you. So, you’ll likely click on the ad to see how to get the tools yourself.
How to use FOMO in your Facebook ads:
- Mention the number of people already benefitting from your product.
- Pose a question, hinting that the person’s missing out on a great opportunity.
- Make the reader feel like there’s a fascinating community they’re not part of… Yet.
- Make your Facebook ad offer limited by time to nudge people to sign up faster.
2. Show the Excitement
Excitement is known for its ability to increase impulsivity and make people quicker to act.
So, if you’ll manage to get a person excited in your Facebook ad offer, they’re a lot more likely make the purchase based on the …read more
Source:: Kiss Metrics Blog