12 Growth Experts to Follow
Growth hacking is one of those topics that remains awe-inspiring. There’s still a bit of elusiveness, but everyone wants to get in on it. After all, who doesn’t — whether holistically as a person, or when speaking of a business — want to grow? And while there might be many definitions surrounding the buzzword, we like growth hacker Aaron Ginn’s summation:
A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology.”
This definition emphasizes how much entrepreneurs and seasoned professionals alike can learn from the depth of understanding possessed by growth hackers. It’s their abilities to draw connections between how a company is performing and the actions needed to lead to healthy, rapid growth, that improve performance and set a company up for success.
But who are these growth experts? Where are they, and how can marketers find their insights and learn how to apply them? And since the term’s become so popular, how do you cut through the noise to find the most applicable expertise?
We’ve rounded up some of the top growth experts who have some of the best content and insights on growth hacking on the web. Following each of them will help you discover actionable strategies and best practices, so you might want to bookmark this page as a directory for future reference.
12 Growth Hacking Experts to Follow
1) Brian Balfour
Founder and CEO, Reforge
You can count Brian Balfour as another growth expert who cut his teeth in the startup sector. In fact, he’s been known to quote the words of investor Paul Graham: “Startups = Growth.” But here’s where Balfour’s unique skillset and knowledge comes in — not only was he the co-founder of startups like Viximo and Boundless Learning, both of which were acquired, but he also worked in venture capital (VC) as an entrepreneur-in-residence.
In other words, he’s seen both sides of the coin: The startup, and the investor. That experience lent itself to his previous role as VP of growth at HubSpot, as well as his position back in the business driver’s seat as founder and CEO of Reforge, a creator of growth programs. Follow his insights on his blog, Coelevate, or on the Reforge blog.
2) Andrew Chen
Head of Rider Growth, Uber
Say what you will about Uber, but there’s one thing that most of us can agree on: It’s experienced unequivocal brand growth since its 2009 founding. But growth like that needs to be properly scaled, which is when you bring in an expert — like Andrew Chen.
Source:: HubSpot Blog