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13 of the Best Examples of Beautiful Email Design

April 05, 2016
Aaron Polmeer

By lkolowich@hubspot.com (Lindsay Kolowich)

When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.

Geez … isn’t there any fun in email marketing anymore?

Thankfully, there are plenty of email marketing geeks out there (ourselves included) that do think all of that’s kind of fun. But these less glamorous aspects of email marketing — though critical to your campaign’s success — don’t paint the entire picture of what amazing email marketing really is.

Download our free ebook here to learn how to design emails that people actually click.

There are brands out there that have also figured out how to create emails that are pretty darn beautiful. While plain text or bare-bones emails can still be extremely effective, sometimes you want to amaze your subscribers with creative, captivating, or delightfully understated email design.

If you’re looking to dabble in something a little more adventurous for your next email marketing campaign, check out the examples below for inspiration.

Email Newsletter Design Examples

1) Collaborative Fund

In design, red and yellow serve as powerful color choices. While red is known to convey power or passion, yellow is often considered both bright and energizing.

Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at Collaborative Fund took it a few steps further by combining red and yellow bursts of color throughout the whole email. Pretty powerful, right?

Color aside, they leveraged clean divides to separate these blocks, while incorporating different textures — like that crumpled paper — to create a really compelling experience.

collaborative-fund-email-example

Image Credit: Beautiful Email Newsletters

2) Starbucks

This newsletter from Starbucks covers a lot of information: instructions for the pour-over method, a call-to-action to shop for a new product, recipes for summer floats, and so on.

To make this more easily scannable, the folks at Starbucks paired these short descriptions with high quality images. (You can practically hear the coffee being poured over ice in the first image.) Like the Collaborative Fund example, they also used clear, horizontal divides to separate each topic.

In addition, we really like how they incorporated the Pinterest logo and the Instagram logo alongside two of the calls-to-action. These logos support the text by setting the recipient’s expectation up front. In other words, they know that clicking through to browse more recipes will ultimately direct them to Pinterest.

starbucks-email-example.jpg

Image Credit: Beans N’ Rice

3) InVision LABS

Here’s a much more concise email from InVision, which includes a clean design and an eye-catching color. Thanks to that darker blue background, both …read more

Source:: HubSpot Blog

      

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