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15 Brilliant Examples of Holiday Marketing Campaigns

December 07, 2016

By (Lindsay Kolowich)

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.

How? Well, these brands create campaigns that actually delight customers instead of adding to holiday “noise.” They evoke emotions and promote sharing, sometimes even connecting people with their loved ones, or partnering with a charitable organization. Download more holiday resources to help your business succeed this season from  HubSpot's #HolidayHub

Great holiday marketing campaigns come in many different shapes and sizes. Check out 15 of our favorites below, and use these ideas to fuel your own holiday marketing ideas.

15 Brilliant Examples of Holiday Marketing Campaigns

1) Coca-Cola Canada: Peace on Earth … Or at Least in the Mall

When it comes to shopping malls during the holidays, it seems that people are highly divided. There are some who can’t get enough of the buzz and the decor (guilty), and some who want to stay as far away as possible.

Wherever you stand on the topic, Coca-Cola Canada found a clever way to brand the “mall-during-the holidays” experience by showing how our favorite beverages can bring us all together, even during tense times. Here, the company uses a video — shared across social media — in which two people fighting over a jacket are able to find peace by enjoying Coca-Cola products together.

Here’s to peace on earth. Or at least in the mall. #TasteTheFeeling

A video posted by Coca-Cola Canada (@cocacola_ca) on Nov 23, 2016 at 5:05am PST

This installment is just one of the latest in the Coca-Cola company’s legendary holiday marketing campaigns — I mean, who doesn’t love the annual debut of the Coke-drinking polar bears?

2) REI: #OptOutside

Last year, REI made waves with its announcement that it would close the doors to its retail locations, headquarters, and distribution centers on Black Friday, the day after Thanksgiving in the U.S. Instead, REI invited its community to join employees in taking Black Friday off from work — and from shopping — to do what they love most: being outside.

This year, REI is back with the #OptOutside campaign in full force. It’s getting attention from some pretty big names, including the National Parks Foundation, which is putting its own spin on the #OptOutside movement.

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Source:: HubSpot Blog