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15 Creative Lead Generation Ideas to Try

February 15, 2017

By josh@tryinteract.com (Josh Haynam)

hubspot

The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you.

What if you could still reach your lead generation goals using methods that actually add value for your prospects?

Start generating more leads from your website today with HubSpot’s free conversion tool, HubSpot Marketing Free.

This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, we’ve detailed several examples of modern lead generation methods below. These ideas provide valuable information to prospects that helps them instead of pushing them to buy from your brand.

How to Generate Leads: 15 Tried-and-True Lead Generation Ideas

1) Collect and share success secrets from thought leaders.

Want to provide unique value in your content? Start by reaching out to a thought leader in your industry. By interviewing an expert to uncover their secrets, you prove to potential customers that you’re dedicated to delivering the best advice out there.

Below you’ll see Groove’s take on this approach through its interview with the CEO of The Foundation. The folks at Groove frequently interview successful founders and ask really specific questions that everyone can learn from. Then, Groove shares those interviews with its potential audience on its blog.

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Not only is the interview with Drish chock-full of quotes, lessons, and actionable takeaways for entrepreneurs, it also features an “Ask Me Anything” (AMA) with the interview subject in the comments section. This touch helps further Groove’s reputation as a source of expert information among its audience.

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2) Make awesome Help videos to solve an issue for prospects.

Help videos can solve a real problem for potential customers in a format that’s both entertaining and easily digestible.

A video hosting and analytics company, Wistia, has a whole series of help videos for companies that want to shoot videos, and it compiled all of those videos into a useful learning center. Here’s one of Wistia’s videos and articles about how to film videos with an iPhone.

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Because Wistia is a video hosting platform, publishing content strictly about how to use its product would only apply to people who were already customers. Videos like the one above, relevant to anyone who has an iPhone, help the brand create value for people who may not even be familiar with Wistia. If they learn something useful from Wistia once, they’re more likely do it again, and may eventually come to the site ready to purchase a subscription.

3) Create a quiz.

Offer a quiz to your website visitors as a creative way to learn more about them and …read more

Source:: HubSpot Blog

      

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