16 Market Research Tools To Uncover Actionable Insights

December 06, 2022

By Neil Patel

In a world of increasing competition, understanding your target market is vital.

Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages.

Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses no longer have to rely on traditional methods like surveys and focus groups.

Ready to learn what your audience really wants? These are the 15 best market research tools to use.

Benefits of Leveraging Marketing Research

There’s a reason the global revenue of the market research industry has more than doubled since 2008 and is now valued in excess of $76.4 billion. It comes with a heap of benefits. Any business wanting to improve its product or launch a new marketing campaign will be at a significant disadvantage without market research.

If you’re asking yourself “what is market research?,” look no further. Market research keeps your target audience at the center of every decision. By understanding their needs and desires, you can tailor everything from your product to your marketing to your customer. In doing so, you’ll reduce the number of bad customer experiences—one or two of which are enough to make 64% of customers switch to a competitor.

Market research tools can also help you discover new business opportunities and threats. New markets become obvious when speaking to customers and understanding their behavior. The same applies with competitors and external threats that could threaten your business if you don’t act. It can also be used to help create customer personas, which only add to the effectiveness of your marketing. Customer personas are fictional takes on your ideal consumer created by your team to describe the characteristics and buying motives of specific customer categories.

Ultimately, using market research will give you a huge competitive advantage. That’s because of the benefits above and because 6 out of 10 marketers are using consumer research to drive decisions. Do you really want to be on the outside looking in?

As a start, you can use these tools to spy on the competition and see where your brand stands against them. There are also tools to help you collect that all-important market research data.

How to Use Marketing Research Data in Your Marketing

You can leverage market research data in several ways, but using it to inform and optimize your marketing strategy, from campaign creation to execution, is one of the most powerful.

For instance, market research can ensure your new product launch goes off without a hitch. Almost half of all product launches are delayed, and 20% fail to meet targets. By understanding exactly what customers want, a successful product launch simply becomes a case of delivering it.

Market research can also help you focus your marketing efforts on areas where you have a competitive advantage. By …read more

Source:: Kiss Metrics Blog

      

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