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17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More

May 18, 2016
Aaron Polmeer

By (Lindsay Kolowich)


Remember when Instagram first started allowing users to post videos back in 2013?

The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine.

Instagram’s come a long way since then, and it’s blown Vine out of the water. Like most of the other popular social networks, the folks at Instagram have made changes to its platform that make it easier for people to post and share videos.

In late March 2016, Instagram announced they’d start rolling out the ability for Instagram users to upload 60-second videos. For iOS users, they added that users will soon be able to make videos out of multiple clips from your camera roll.

Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business’ personalities and brand stories, and to express artistic creativity.

There are a lot of brands who are posting great photos on social media. But what about videos? While brands have been slower to adapt to Instagram’s video platform, many of the ones that are experimenting with it are doing it really well. Check out the examples below.

17 Inspiring Instagram Video Examples

Click anywhere on the videos to play them, and click again to pause them.

1) Oreo

Oreo is known for its simple, creative social media content — and its Instagram videos don’t disappoint. The video below is a great example of a fun, creative video that works perfectly for the platform.

While we love the sound quality in this video — how satisfying is the sound of pen on paper? — it doesn’t require sound to make sense. This is a really smart move because when you’re viewing any video on Instagram, you’ll hear sound only if your device’s volume is turned on. If your phone is set to silent or vibrate — which is the case for many people, especially when they’re perusing Instagram in public — then the video will play with the sound off.

Keep this in mind when you’re planning your next Instagram video: It should either be eye-catching enough to draw people to turn on the sound within the first few seconds, or it should be able to play without sound.

2) Burger King

Here’s another Instagram video that doesn’t require sound. In fact, it’s completely silent — and the reasoning is very clever. The Burger King (yes, that’s the name of their mascot) is famously silent.

But on the 199th anniversary of National American Sign Language (ASL) Day, he broke his silence both on Instagram with the video below, and on YouTube with a longer video — a great example of paring down a longer YouTube video to fit Instagram’s platform.

In the video, the Burger King calls on their deaf fans to ask what the official sign for their famous burger, …read more

Source:: HubSpot Blog