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20 Stats About Australian Instagram Users & Trends

October 16, 2020

By pbump@hubspot.com (Pamela Bump)

Instagram is the third most commonly used app in Australia

In July, nearly 41% of Australia’s population was on Instagram.

And, with Australia being one of the biggest internet and social media growth regions, its Instagram audiences are likely to keep getting bigger.

Yes. No matter what country you’re marketing in, Instagram’s platform is primed for brand awareness. You might think with growth stats like this, Australian brands are rushing to Instagram.But that’s not the case — many Australian businesses are actually missing out on the opportunities Instagram offers. In fact, recent research reveals that only 32% of Australian SMBs use it in their social media strategy.

Although Instagram sounds promising, SMBs with limited time, budget, or bandwidth might be hesitant to add any new social platform.

Why? Even though an Instagram account can majorly boost local and global brand awareness, building a scalable strategy for it can seem intimidating and time-consuming for smaller brands.

Luckily, Australian businesses don’t just have to launch an Instagram account and hope it works. In 2020, there’s plenty of data that can help these brands determine if the platform is appropriate for their goals, and how to engage Australian audiences once they’ve made a Business page.

If you’re an Australian social media marketer looking to improve your Instagram strategy or are working to boost a brand’s Australian presence from afar, here are 20 stats to know about Australian Instagram usage, marketing, and peak engagement times.

Australian Instagram Usage Stats to Know

Australian Instagram Users

  • There were 10.45 million Instagram users in Australia in July 2020: roughly 40.8% of its entire population. (NapoleonCat, 2020)
  • Australian Instagram users grew from just over 9 million to 10.45 million between May 2019 and July 2020. (NapoleonCat, 2020)
  • 46% of Australian social media users say they regularly use Instagram, making it the second most popular channel in the region. (Yellow Sensis Social Media Report, 2018)

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  • Most Australian Instagram users are women, with the highest ratio of women to men being in the 45-to-54 age group. (NapoleonCat, 2020)
  • More than 3.2 million Australian Instagram users are 25 to 34, making them the largest user group. (NapoleonCat, 2020)
  • Roughly 9.1 million Instagram users are listed as over 18. (Laurel Papworth, 2020)
  • 48% of Australian Instagram users follow a brand on the platform. (Yellow Sensis Social Media Report, 2020)
  • Instagram is the third-most-used non-gaming mobile app in Australia. (We Are Social, 2019)

Instagram User Behavior in Australia

  • More than 51% of Australian Instagram users log on to the app at least three to five times a week. (Statista, 2018)

Most Australian Instagram users log on to the app at least once daily.

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  • Three regularly-trending Instagram hashtags in Australia are #photography, #Australia, and #Sydney, which have 450 million, …read more

    Source:: HubSpot Blog

          

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