20 Types of Lead Generation Content to Put Behind Your Landing Pages

November 07, 2016
Aaron Polmeer

By [email protected] (Lindsay Kolowich)

free ebook: optimizing landing pages

What does being in a “content rut” mean to you?

Perhaps the words remind you of writer’s block, when you couldn’t think of fresh topic ideas. (We’ve all been there.) Or maybe it makes you think of those days, weeks, or even — horror of horrors — months when your content seems to be falling kind of flat.

There’s one other thing it might make you imagine — the kind of content rut with the same types of content getting created over and over again, instead of mixing it up. Build and promote landing pages that generate more leads with the help of this  free optimization guide.

A big part of building a strong content strategy is experimenting with new types of content. Your audience may love your podcasts, but that doesn’t mean that’s the only thing you should create. Fresh content types can expand your reach and attract more, and possibly even better leads.

To help you shake up your content balance, here are 20 things you can put behind a landing page to help you collect new leads — and ways you can optimize your landing page for each type.

20 Types of Lead Generation Content to Put Behind Your Landing Pages

1) Ebooks

Ebooks are a popular type of offer used to generate leads, educate customers and prospects, and gain credibility in your industry. But they can take time to become a reality, so be sure to choose a topic that will help a prospect go from downloading your ebook to having a productive conversation with a member of your sales team.

Here’s a good example from LiveCareer. The company created a piece of content that aligns with its brand — a job search handbook — and built a landing page around it. Plus, it’s sharable. The social sharing icons below the form make it easy for users to tell their friends and colleagues about the content.

Demo Screenshot

For more detailed tips, click here to learn how to create ebooks from start to finish.

2) Courses

Your audience may also be excited to fill out a form in exchange for a video course or tutorial. It’s up to you whether to produce, shoot, and edit the video in-house or hire a professional. You can hold the course live, or post a recording. Either way, ask participants to share their email address in exchange for the tutorial, so you can send them an email with the video recording that they can access forever.

Lynda, LinkedIn’s learning platform, does that well with its course previews. Users are able to watch the first minute of a lesson and when that preview is over, a prompt appears to start a free trial.

Course Screenshot

3) Trials

Trials aren’t just limited to things like courses. Sometimes, your prospects will want …read more

Source:: HubSpot Blog


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