26 Reasons Digital Marketing Matters So Much to the C-Suite
By Rob Petersen, {grow} Community Member
Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance.
Executives say their CEO’s are more involved in digital efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals. McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business.
Do the opportunities outweigh the challenges with the C-Suite? Here are 26 reasons digital marketing matters so much to the C-Suite.
My own belief is the key to success for the C-Suite is steady, consistent commitment. Companies shouldn’t try to “boil the ocean,” but rather, establish near goals, build success stories and scale. By the way, the philosophy to build, test and scale is what digital marketing is all about and is how, much of the time, transformations take place.
How much do you think digital marketing matters to the C-Suite?
Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen
The post 26 Reasons Digital Marketing Matters So Much to the C-Suite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
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Category: research, c-suite, digital marketing, marketing, rob petersen
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