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28 Graphic Design Terms Every Marketer Should Know [Infographic]

August 25, 2015
Aaron Polmeer

By lkolowich@hubspot.com (Lindsay Kolowich)

“Could you take a look at the wireframe and let me know if I need to adjust the leading and the kerning so there’s enough white space? Thanks!”

… Come again?

Sometimes, designer-speak can seem like gibberish. But marketers work so closely with designers on things like website design, infographics, and other visual content, it’s important that we speak and understand one another’s language.

To help bridge the translation gap, the folks at Pagemodo sat down with professional graphic designers to come up with a list of the most important design terms marketers should know. Check out their list in the infographic below — and if you have terms to add, let us know in the comments section.

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