4 Secrets to Bringing Your Social Media In-House With a Small Team

July 06, 2021

By Adam

If you run a business with a small team, you probably have a love-hate relationship with social media. On the one hand, it allows you to connect with customers, drive more sales, and build social proof. It can also be wildly time-consuming and expensive to manage. Many small teams don’t have the bandwidth to manage their social media in-house. So they hire another company to manage it for them — often spending thousands per month.

If this sounds familiar, you might be wondering if your social media spend is paying off. You might grill new customers to discover how they heard about you and periodically evaluate the ROI. If the numbers aren’t quite adding up, it might be time to reconsider in-sourcing your social media.

Why It Might Be Worth It to Manage Your Own Social Media

There are many advantages to bringing your social media in-house rather than outsourcing to an agency. For one thing, social media is about humanizing your brand. Nobody knows your business better than the people who actually work there. Keeping your social media in-house makes it easier to speak to your audience authentically and strike just the right tone.

Managing your own social channels also allows you to react to trends, memes, and social-media challenges in real time. This gives you a chance to create fun, off-the-cuff content and potentially gain visibility. If you think your business is too stodgy to participate in social trends, think again. The hashtag #personalfinance has taken off on TikTok, with financial experts giving advice in short snappy videos.

But perhaps the biggest advantage to in-sourcing social media is the cost. Outsourcing the management of even one or two channels can get expensive very quickly. If you’re using an agency, you can expect to pay $100 to $250 per hour. Divvying up social responsibilities among your team members can cut your costs substantially.

If you’re worried that none of your team members are social-media experts, you shouldn’t let that stop you from in-sourcing. If you’re paying a hefty retainer to an agency, hiring a dedicated social-media expert might actually be cheaper.

You don’t have to be a marketing agency to manage social media effectively. Proof of this is seen in a Florida-based law firm that decided to bring its marketing in-house. The Law Offices of Anidjar & Levine realized they could negotiate better deals with advertisers by cutting out the middleman, enabling them to have more control over the narrative and make more efficient decisions.

Even if managing your own social media makes financial sense, it can feel daunting to bring it back in-house. Here are four tips for maximizing your success — no matter which platforms you choose:

1. Have a clear strategy.

If you haven’t developed and articulated a clear social-media strategy, now is the time to do it. This ensures that you aren’t just spinning your wheels and wasting time that would be better spent on …read more

Source:: Social Media Explorer


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