4 Simple Facebook Strategies for Small Businesses
Too busy for social media, you say? No matter what business you’re involved in, your customers are definitely on social. So you should be too. Thankfully, your business can get started on Facebook in no time with these simple and practical strategies.
Embrace The Facebook Smartphone App
If the ‘always on’ nature of social media is part of the reason you’ve been hesitant to introduce your business to social, it’s time you downloaded the Facebook app and Page Managers app (available on the Google Play Store and the App Store).
Whether you’re on the move or out of the office, the Facebook app allows you to keep on top of everything that’s happening on your business page. Using the app, you can do all of the following from the convenience of your smartphone:
- Create events
- Share posts
- Send messages
- Address comments
- View all your Facebook page activity and insights.
Be sure to activate notifications on your phone, so you’re always on top of what’s happening. Treat these notifications like you would a customer phone call or email by replying in a timely and professional manner.
Facebook allows users to schedule posts which means you can get organized, plan ahead, and share content at any time. This simple guide covers the basics of how to schedule posts. Many small business owners instead opt to use social media scheduling tools like Hootsuite or Sprout Social. These tools can also help you stay consistent with your content.
Make It A Team Effort
In the day-to-day of going about their jobs, your staff will read, see, hear, and think of many potential stories that could be shared on Facebook.
For example, if you run a café, talk to your team about contributing to your business’s social media. Your wait staff may enjoy taking pictures of things happening in-store, like dogs that visit the café or unique latte art by a barista. Your chef might like to pen a recipe for your blog, or your event planner may read an interesting article that can be shared with your followers.
Analyze What’s Working And What Isn’t
Are your followers engaging with the content that your business is sharing? What type of content is your audience actually responding to? Make use of Facebook Page Insights to learn more about your followers and see what content is and isn’t working. This ensures that the content that you do post doesn’t go to waste.
Creating a Facebook page for your business is something that takes time and effort. However, if your page is done well, it can become a powerful medium for marketing your business, growing your audience, and connecting with your customers.
Source:: Social Media Explorer