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48 Instagram Stats That'll Help You Improve Your Posting Strategy

June 09, 2016
Aaron Polmeer

By lkolowich@hubspot.com (Lindsay Kolowich)

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they’re targeting.

But how do they know what’s “smart”?

That’s where the data comes in. There’s a whole lot of research out there about Instagram — everything from the demographics of its users and how often brands are posting, to how caption length affects engagement and what the most popular emoji is on Instagram. (See #32.)

For example, did you know that a brand would need about 2,325 Instagram followers to get 100 Likes & comments on a post? Or that brands posted an average of 4.9 times per week on Instagram in 2015? Read on to uncover more Instagram stats that’ll help you get ideas and improve your own Instagram posting strategy.

48 Instagram Stats

Click on a category below to jump to the stats for that category:

  1. Instagram’s Growth
  2. Audience & Demographics
  3. Brand Adoption
  4. Instagram Post Content
  5. Instagram Posting Strategy

Instagram’s Growth

1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. Tweet this stat! (Source)

instagram-user-growth.png

Image Credit: Statista

2) Instagram’s more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users). Tweet this stat! (Source)

3) The proportion of online adults who use Instagram and Pinterest has doubled since Pew Research Center first started tracking social media platform adoption in 2012. Tweet this stat! (Source)

instagram-usage-doubled.png

Image Credit: Pew Research Center

4) Instagram’s user base is growing far faster than social network usage in general in the U.S. Instagram will grow 15.1% this year, compared to just 3.1% growth for the social network sector as a whole. Tweet this stat! (Source)

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 million users — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. Tweet this stat! (Source)

social-network-usage-growth.gif

Image Credit: eMarketer

6) In 2016, 9.5% of Facebook’s global mobile ad revenues (20.1% in the U.S.) will come from Instagram. By 2017, Instagram’s share will grow to 14.0% globally (28.0% in the U.S.). Tweet this stat! (Source)

7) Instagram and Snapchat are tied for the second-highest used messaging app (behind Facebook Messenger) for millennials at 47%. <a target="_blank" rel="nofollow" …read more

Source:: HubSpot Blog

      

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