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5 Free Online Courses to Sharpen Your B2B Marketing Skills

January 15, 2020

By Lane Ellis

Sharp Pencis and Shavings Image

Sharp Pencis and Shavings Image

No matter how much you already know, in 2020’s always-on B2B marketing landscape there’s always more to learn.

That’s why savvy B2B marketers are continually seeking out new methods and research, and refining and honing their existing skills.

Whether it’s influencer marketing, conversion optimization, or search engine optimization (SEO), with more options available for learning new marketing skills today than ever before, choosing where to start can sometimes seem overwhelming.

Online courses have proven to be an excellent way to enhance your career through learning, and by offering a work-at-your-own-pace cadence, you can fit in as much or as little instruction as your time allows, whenever and wherever you want.

With more than 70 percent of companies recognizing online learning as essential to long-term strategy (Digital Marketing Institute), it’s little wonder that in 2020 online courses are flourishing.

[bctt tweet=”“Learn everything. Later you will see that nothing is superfluous.” — Hugh of Saint-Victor” username=”toprank”]

To sharpen your B2B marketing skills, we’ve picked out five organizations offering a wide variety of online courses for boosting your marketing skills, and as with our previous popular list of “10 Free Online Courses to Optimize Your Marketing Skills,” each is either entirely free or offers a free trial to try out content.

Let’s start digging in.

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Course 1: Harvard University’s Causal Diagrams — Draw Your Assumptions Before Your Conclusions

Harvard University edX Course Image

Harvard University offers a free course of interest to B2B marketers, designers, and more in its universally-relevant “Causal Diagrams: Draw Your Assumptions Before Your Conclusions,” a nine-week course exploring methods to cleverly turn expert knowledge into everyday diagrams, and more.

Harvard also offers a surprising selection of additional free online courses, including 14 relating to data science and five in the computer science category.

[bctt tweet=”Best practices in marketing evolve faster than mutant DNA. Don’t rely on the same old messages in the same few channels and expect your audience to respond with enthusiasm. @NiteWrites” username=”toprank”]

Course 2: edX’s Marketing Analytics: Competitive Analysis and Market Segmentation

edX Marketing Analytics Course Image

The popular edX massive open online course (MOOC) organization, begun in 2012 by MIT and Harvard, offers “Marketing Analytics: Competitive Analysis and Market Segmentation,” a free four-week online course in competitive analysis and market segmentation, also exploring how to analyze and structure markets.

Additionally, through a wide array of educational institutions, edX offers an impressive number of free online courses of interest to B2B marketers, such as “Market Segmentation Analysis,” “Strategic Social Media Marketing,” and many others.

[bctt tweet=”“To know that we know what we know, and to know that we do not know what we do not know, that is true knowledge.” …read more

Source:: Top Rank Blog

      

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