5 Insane Advantages of an Inbound Website Redesign
By Kayli Kunkel
Let me ask: What are some of the biggest problems you’re having with your website?
Here are some we hear often:
- The design gets outdated so quickly, and we don’t have the resources to update it every 1-2 years.
- I have trouble demonstrating ROI from my website and tracking meaningful analytics.
- I want to make improvements, but don’t have the skills.
- My website isn’t really benefiting my marketing/lead generation strategy.
What if I told you that there’s a new website model that solves all these problems? (I’m not usually one for hyperbole — but this one, I really mean.)
We call it an “inbound website,” and it’s a great partner to an inbound marketing strategy.
Gone are the days when static brochure websites fit the bill:
You know the type, with basic information and a “contact us” page? Your website must now be an online sales platform for your business — an integral part of marketing to prospects. If your website isn’t selling around the clock, you’re missing out on leads and revenue.
The inbound website is a new way to think about your online presence.
Here’s how it works:
- Your inbound strategy and marketing funnel are baked right into your website.
- You have a dedicated web team (in-house or hired) that monitors performance and makes changes monthly.
- You typically host on a platform that makes growth-driven design easy.
An inbound website is still a relatively new idea for many marketers, so I’d like to break down how the model works.
Here’s are the advantages of an inbound website redesign: How it can grow leads and conversions, trade cost for value, and improve ROI for your business.
1) You’ll drive conversions by creating a 24/7 marketing funnel.
Oftentimes marketers think about a website as a piece of a marketing strategy.
But starting right now, don’t think about your marketing strategy and your website as two different things.
They’re entwined. Your website is the hub for your marketing and sales strategy — a complete lead generation platform, with marketing strategy baked right in.
How does that work?
Think about how your marketing funnel works with the inbound equation. You have different elements and assets to attract, convert, close, and delight customers.
When you attract attention online, where do you drive traffic? Your website.
Where do you primarily host your blog and content offers? Your website.
Where are people converting on your offers? Your website.
How do you host forms to gather more information about people, so you can effectively market to them? Well, you know by now.
Your inbound marketing strategy should be the driving force for your website — and should dictate your website’s organization and user pathways.
More simply, you’ll set up your website to align with the inbound methodology.
Your inbound website funnel should include:
Source:: HubSpot Blog