5 Monstrous B2B Marketing Moves That Will Come Back To Haunt You

October 27, 2021

By Lane Ellis

Black and white haunted marketing forest scene image.

Are you making any of these five all-too-common yet often monstrous B2B marketing moves that will come back to haunt you?

As we once again greet the season of ghosts and all things haunted, it’s the perfect time to open that creaky cobwebbed door where B2B marketing horrors and nightmares await.

There’s no need to be afraid, however, as we’ve got the digital garlic you need to ward off even the most ghoulish of B2B baddies and their marketing missteps and mistakes.

Sit back, and let’s take a moment to look at five of the most monstrous and horrifying marketing moves that will only come back to haunt you, and in doing so we’ll go on a digital marketing ghost-busting adventure.

1 — Don’t Frankenstein Your Marketing Efforts

via GIPHY

Frankenstein is a symbol of all of those marketing pieces that don’t fit together, combined willy-nilly into a hodgepodge of fragmented marketing that doesn’t offer the kind of cohesive experience savvy marketers are constantly striving for.

A mad scientist can work in the movies, but when it comes to real-life B2B marketing, it pays to have a thoroughly sane and well-planned strategy, from concept creation and testing to deployment and measurement.

In today’s marketing landscape we’ve got more elements to consider for inclusion in digital efforts than ever before, however knowing which ones work harmoniously together  and which don’t is key in order to keep from creating a marketing Frankenstein.

We’ve taken several looks at how B2B marketers can best keep their efforts harmonious and cohesive, such as in the following articles:

2 — Keep Dracula From Sucking The Life From Your Marketing

via GIPHY

Dracula and Nosferatu are symbols of marketing that sucks the life right out of your well-intended efforts.

Don’t let today’s digital draculas sabotage an otherwise excellent marketing effort, whether it’s in the form of “death by committee,” where the heart-blood of a campaign is weakened over multiple iterations, or by failing to begin with a strong message and then letting any energy it did have become hopelessly watered down.

Instead, infuse your B2B content marketing with healthy doses of the best answers and information your target audiences are seeking, and look to include energizing, memorable, and interactive elements to your marketing output.

We’ve got you covered with examples of B2B brands successfully using fresh and compelling elements to bring brand stories to life, including how influence can multiply those efforts, such as in the following articles we’ve published:

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