5 Tips to Creating an Unbeatable Facebook Ad Campaign
Are you sick and tired of losing money on Facebook Ads?
Many advertisers just like you take a swing at a new ad campaign every day, hoping to finally hit the ball out of the park and win the game. They test a myriad of demographics and interests, use a lot of different images, and even tweak their copy over, and over, and over again.
But for some weird, unfair reason, they can’t create a profitable ad. It seems like they are just throwing money out to Facebook’s hands.
It kind of sucks, right?
Now, what if I told you that, with a few tweaks here and there, you could create your first successful ad today?
Because you can.
In this blog post, I will give you three tips that will dramatically change the way you approach Facebook Advertising forever, especially if you’re just starting.
Are you game? Great! Let’s dive right in:
Tip #1: Your Offer Will Make or Break Your Campaign
Let me start by citing the words of the late Gary Halbert—one of the best advertisers of the 20th century.
“Strong copy will not overcome a weak offer but…in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.”
Gary was talking about direct response copywriting, but this principle applies to any advertising. If you have a good offer in place, you have more chances to create an ad that pays off. That’s a fact.
Just think about it.
Which offer is more attractive?
Both are great offers. I agree on that. But only one of them appeals to the right emotion.
Can you guess what offer I’m talking about?
You’re right. The second one.
Even though a 50% OFF deal is great, it doesn’t compare to the implied mechanism used by the second offer. The simple fact of feeding seven dogs will entice you to buy the shirt, especially if you are dog lover. You won’t even think you’re buying a shirt. That’s just a plus. In your mind, you’ll be helping seven poor dogs to survive.
And that’s what great offers do.
They sell without selling.
Now, I’m not saying you should start a charity to start selling on Facebook. No. What I’m saying is that you need to find a way to sweeten your offer—and do it in a way people don’t feel you’re selling them something. As Brian Clark says, “great copy doesn’t seem like an ad, it seems like a favor”.
Remember, people don’t like being sold, but they love to buy stuff.
So your mission is to make them feel that buying whatever you’re selling is their idea, not yours. That’s the basic concept I want you to understand.
Think outside the box and go beyond the typical “free shipping on orders over $50” kind of offers.
SaaS companies and information marketing businesses know this (at least the good ones.) They never sell you something. Instead, they offer free trials or give away information and create systems to build trust and …read more
Source:: Kiss Metrics Blog