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5 Trends That Will Transform Social Media – Updated for 2020
By Nancy Grace
Social media has been evolving rapidly, breaking down barriers and becoming part of the routine all over the world. It is estimated that globally, 1.7 billion adults log on to Facebook every day. Considering that the global population sits at a hefty 7.8 billion people, this is a huge opportunity that you can make use of if you’re a brand.
The path of evolution when it comes to social media has been nothing short of incredible. It had humble beginnings as a portal to connect with friends and family across the globe. Now, it’s grown into a marketing juggernaut that puts most other methods of sales to shame.
The popularity of social media has been growing exponentially and has shown no signs of letting up. Brands have been using it to good effect and have come up with several innovative strategies that they’ve used to make their mark with their audience.
So, what are developments that people should look to in the next year? Well, why don’t we find out…
Social Networking Use Has Shot Up in Past Decade
Networking through this medium has seen a meteoric rise in the past decade. If forecasts are to be believed, it should grow even further in the coming years. Humans are social creatures and this push to connect has been the key to social media developing at this pace.
Distances have diminished and people are much more connected than ever today. The number of users will grow at 8% in 2017 to a heady 2.39 billion people! To put this into some sort of perspective – the combined population of India and China is about 2.6 billion. And updated for 2020, this number is now at 3.8 billion!
Having this sort of audience at the tap of a button makes social media a very attractive proposition for developing brand awareness and creating markets.
Employees Turn Into Beacons For Their Brand
If you are working for a company that considers itself “connected”, you might be encouraged to share business updates. This is because brands have now started turning to employees as brand ambassadors to further their brand image. In other words, using employee social advocacy programs has grown about 191% since 2013. And currently, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. (Weber Shandwick)
What this has done is rather than increase social reach through scaling, it integrates elements (employees) that already have a connected audience. When you pull this off correctly, it can be much more effective at enticing engagement. Consider utilizing tools like Social Toaster and Social Noor to turn your team into a passionate group of social advocates.
‘Real’ Real-Time Engagement
Another key area that has grown through social media is the ability to run …read more
Source:: Social Media Explorer
