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50+ Top B2B Marketing Insights From Recent Emerging Trend Reports

March 25, 2020

By Lane Ellis

Leaf emerging from center of tree stump image.

Leaf emerging from center of tree stump image.

Even though the “Roaring Twenties” moniker of a century ago today takes on a more menacing new tone in light of today’s COVID-19 pandemic, smart B2B marketers are still hard at work and looking ahead.

The B2B marketing world of tomorrow will be shaped by the emerging marketing trends we have seen during the beginning of 2020, and we already have a wealth of insight to learn from new research data that has come out in recent marketing reports.

We’ll take a look at:

  • Impressive Results in a Growing Influencer Marketing Industry
  • Social Media Changes & The Rising Importance of Trust
  • The Global Impact of Artificial Intelligence (AI)
  • The Role of Emerging Digital Interfaces in B2B Marketing
  • How Voice & Conversational Search are Reworking Traditional Search Engine Optimization (SEO)
  • How One-To-Few Publishing is Poised for B2B Emergence

With all these and more, let’s dig in and examine over 50 of the emerging marketing trends and statistics that are likely to play important roles in the B2B marketing world of tomorrow.

[bctt tweet=”“It’s vitally important to make connections between emerging trends, your industry and society, especially this year as we reach a tipping point for a number of technologies and trends that will shape the world of tomorrow.” @amywebb” username=”toprank”]

Social Media Changes & The Rising Importance of Trust

We’ve written about the rising challenges B2B marketers have faced in light of the diminishing trust today’s social-media-saturated consumers place in marketing in general, and we’ve also explored a variety of tactics to help overcome them.

In light of this, the recently-released Future Today Institute’s 2020 Tech Trends Report¹ expects that social media users will increasingly place greater importance on trust and credibility.

Another new study, the Rival IQ 2020 Social Media Industry Benchmark Report², has shown that social media engagement rates have fallen on Instagram, while those for Facebook and Twitter have remained largely unchanged.

We’ll look at influencer marketing trends more closely in a separate dedicated section, however when it comes to social media engagement rates, influencers saw the second-highest engagement rate across all industries in Rival IQ’s report, as shown here.


The report shows that while making social media marketing inroads on Facebook has been a challenge for brands, those using influencer marketing have fared better than those using traditional social media campaigns.

B2B marketers in industries seeking to engage with younger consumers may want to start or increase their brand presence on Snapchat, as seventy-three percent of adults between the ages of 18 and 24 now use Snapchat

The overall rate of social media posting frequency is down, with brands posting slightly less often on every channel in 2019, the RivalIQ report shows.²

B2B marketers looking to tap into some of the most successful social media hashtags may want to consider implementing relevant giveaways and contests, as two of the most popular …read more

Source:: Top Rank Blog