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6 Little Ways to Delight Your Customers This Holiday Season

December 15, 2016

By Jenny Beightol

how to use customer loyalty programs

It is much more cost effective to keep a customer than it is to find a new one. In fact, according to a report by Adobe, returning customers account for up to 40% of a company’s revenue.

Trouble is, a 2016 small business survey revealed that while 72% of small businesses plan to allocate the majority of their marketing budget to customer acquisition, only 28% plan to allocate the majority to customer retention.

To help marketers refocus their retention plans — especially those in the ecommerce industry — I’ve put together six creative ways to keep your loyal customers coming back. Check them out below.

6 Little Ways to Reward Your Customers This Holiday Season

1) Offer a compelling discount.

By a compelling discount, I don’t simply mean “20% off your next order.” Instead, try a discount that will inspire your customer to continue shopping with you.

What does that look like? It depends. And there are a couple things to consider:

  • Focus on the value your product or service provides customers, not just the price you discount it by. In other words, position yourself in a way where buying your product is a complete no-brainer.
  • Choose your words carefully. According to research from Psychology Today, a “Get $ Off” promotion emphasizes achieving a gain, while the “Save $” wording emphasizes avoiding a loss — and customers recognize that difference.

For example, check out how T-Mobile positioned this holiday deal on the Samsung Gear S2:

t-mobile-holiday-discount.png

2) Get personal.

Great customer service is about more than just solving your customer’s issue. Try going above and beyond by creating something awesome to remind your customers why they love your business.

For example, you might send out a personalized holiday card or thank you note to their home address. Even though we’re in a digital word, it means a lot to receive something handwritten, and capitalizing on the holiday spirit in this way can build a positive brand association.

Not only do the folks at Buffer engage their audience on social, but they also go out of their way to send handwritten cards, stickers, and t-shirts to their clients:

Their strategy works well because with every exchange, they are encouraging customers to become brand ambassadors.

3) Tap into referrals that reward.

Referrals are a great way to get customers to sell your products for you. It’s a simple evolution of word-of-mouth marketing, as customers usually refer friends or colleagues.

For example, when shopping with The Clymb, you are gently reminded to refer a friend in the website header:

Invite a Friend.png

Notice how it provides a clear call-to-action …read more

Source:: HubSpot Blog

      

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