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6 New LinkedIn Features You May Have Missed

April 06, 2017

By sbernazzani@hubspot.com (Sophia Bernazzani)

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If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site.

After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps.

LinkedIn is the world’s largest professional networking platform, with more than 467 million members worldwide. However, LinkedIn members aren’t actually spending much time on the site. In fact, only 23% of LinkedIn users visited the site every month at the end of 2016. That’s not a great monthly active user number, and the website redesign was meant to “create more value” for LinkedIn members — and, hopefully, make them want to spend more time on the site.

For example, the LinkedIn desktop homepage used to look something like this:

linkedin_old_homepage.pngSource: LinkedIn

And this is what my LinkedIn homepage looked like when I wrote this article:

new_linkedin_homepage.png

There’s a lot behind this slick interface. Let’s dive into some of the biggest changes to the site since the redesign and how marketers and users might take advantage of them going forward.

6 Changes to LinkedIn You May Have Missed

1) A new homepage feed

Using a combination of human editors and new algorithms, LinkedIn will start surfacing more content and fewer status updates. The homepage feed will start suggesting organic, sponsored, and native advertising content users might be interested in reading. The feed will also help users follow trending stories … sound familiar? If LinkedIn is trying to make its user base engage more on the platform, modeling a feed in the style of Facebook is a safe bet.

2) More analytics

LinkedIn now provides more analytics about how other users interact with the content you share — not just who views your profile or who likes one of your posts. Now, users can see not only who likes their content, but which companies they come from and what roles they’re in.

Here are analytics from an article I posted recently on LinkedIn:

linkedin_analytics2.png

linkedin_analytics.png

The platform also suggests other articles I might share with my network for even more engagement.

3) New (and missing) search features

LinkedIn refined its search capabilities so users can search all of LinkedIn with a single, unified search experience based on certain keywords. Now, users can easily toggle between different categories related to search terms without having to move between different categories of the site.

Check out what the results look like when I search for “content marketing:”

linkedin_search.png

Whereas previously, LinkedIn users had to go into each of these sections (“People,” “Jobs,” “Companies”) in order to conduct searches, now users …read more

Source:: HubSpot Blog

      

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