6 Ways to be Productive with Social Media Marketing

October 22, 2018

By Adam Torkildson

Social media marketing is highly effective when done right. However, many businesses oversimplify the techniques involved and end up getting poor results. If you want your social media campaigns to be successful, then you must be willing to do the dirty work that involves creating detailed calendars, monitoring reports, tracking metrics, and more. There are also a number of things that you must do to be productive in your endeavors. The top 6 are as follows:

1. Use a Social Media Calendar

To get great results from your social media marketing campaigns, you must have a great plan. This is where a social media calendar can help.   

Social media calendars allow you to organize your campaigns effectively and ensure that your online activities are on track and properly recorded. Some other great features of these tools include:

  • Visualization and organization of your social media content
  • Branding consistency across multiple channels
  • Easy collaboration (really important if you want a team for social media marketing)
  • Stress-free management

2. Choose Your Platforms Wisely

There are various social media platforms that work differently for different businesses. So, you need to identify the ones that are more appropriate for yours so that you can avoid wasting time and focus on the options that are more likely to take your business to the next level.

For instance, if your business is in the fashion industry, then Instagram is the platform that you should focus on the most. This is because here you can share high-quality images of your apparels and accessories to get the word around. You can also find influencers that can flaunt your products on their accounts. Similarly, if yours is a B2B business, then you can benefit from marketing on more formal platforms like LinkedIn. By learning your way around here, you can generate an impressive amount of leads on a regular basis. It’s also a great platform for B2B businesses that want to build a brand identity.

3. Create Realistic and Measurable Goals

Social media marketing is based a lot on data analytics. In fact, you can look into five key metrics that can prove if social media is working for your business.  These are conversions, search volume, brand presence and engagement, followers/likes, and ROI. These also help you measure your success and growth. So, it’s important that you create marketing goals on the basis of these metrics. For example, your goal for the first week could be getting 50 new followers, and then 100 for the next week, and so on. This way you won’t get distracted from your goals and easily see what’s working and what’s not.

4. Install a Chatbot

New-gen technologies are disrupting the web today. For instance, machine learning, in particular, can be a game-changer for brands on social media. This is because …read more

Source:: Social Media Explorer


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