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63 Web Design Terms Every Marketer Should Know

January 24, 2017

By Amanda Zantal-Wiener

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When you’re new to marketing, especially on a small team, you might have to do a lot of things at a moment’s notice. And when it comes to things like blogging and social media, sure, you’ve got this. But soon enough, you’re being pulled onto design projects. One day you’re mocking up an infographic; the next, you’re designing an ebook. You feel woefully unprepared — and that design vocabulary? It can feel like a foreign language.

Sound familiar?

We’ve been there — and we know we’re not the only marketers who have, at some point, needed to become fluent in this vocabulary. So we decided to share a larger glossary, to help us all step up our game a bit. By no means is this the be-all-end-all of design terminology, so feel free to add your definitions in the comments as well. Here’s what we have, organized alphabetically.

The Ultimate Web Design Terms Glossary

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1) Alignment

The positioning of the elements in your design (e.g. text, images, etc.). These elements can be aligned to both the page and to each other. For example, this paragraph of text is aligned to the left margin, whereas the lines depicted in the image below are aligned to the right.

Source: Pixabay

2) Analogous Colors

Colors that appear adjacent to each other on a color wheel.

Source: nopira

3) Ascender

A linear extension of a letter that appears above the midline — also see baseline, cap height, descender, and extender.

Source: Max Naylor


4) Baseline

The even, invisible line on which all letters of a typeface sit — also see ascender, cap height, descender, extender, and midline.

Source: Max Naylor


5) Cap Height

The distance between the baseline and the top of uppercase letters — also see ascender, descender, extender, and midline.

cap height.png
Source: Max Naylor

6) CMYK Color Model

Stands for cyan, magenta, yellow, and black. This set of colors is used in print design because of the way paper absorbs light.

Source: …read more

Source:: HubSpot Blog