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7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

June 23, 2016
Aaron Polmeer

By Amber Callan

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6) Review Extensions

By using a third party to review your website, you can get feedback on your products & customer service to show up directly in your ad. Because reviews and testimonials are a large part of the decision process, having them on your ad can help a searcher make their decision much more easily.

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7) Offer Extensions

One of Google’s newer extensions lets you add offers onto your ad. Not only can you offer more information about your business, but you’re incentivizing a searcher to do business with you. Instead of searching for offers in addition to searching for the right business, they can find everything in one ad!

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Next Steps

Whether you’re already running an AdWords campaign or looking to improve one, try adding these AdWords Extensions. Be sure to test different wording to see which phrasing gets the most clicks!

If you’re thinking about adopting Google AdWords or would like more information on how AdWords can add value to your overall inbound marketing strategy, download this free eBook “

Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns.

What Are AdWords Extensions

When doing a Google search, you might see some ads take up more space than others. This is due to AdWords Extensions that give your ads the ability to display more information, therefore “extending” the length of your ad. When I search for “pizza near me”, two ads come up for Pizza Hut & Domino’s that both include extensions. Here’s what these ads look like with and without extensions:

adextensions.jpgSee how the ads with extensions provide more information and take up more space?

Why Use AdWord Extensions

Whether your ads are dominating paid search or need a little boost, ad extensions help in a variety of ways:

1) Better Click-Through-Rates

AdWords Extensions provide additional ways for searchers to learn more about your business and to interact with your ad. Searchers can make a phone call or go directly to the service page that they’re looking for from your ad/

2) Increased Visibility

Using Ad Extensions lets your ad take up more PPC real estate, making your ads stand out from the others. Just compare the ads with and without extensions above and you’ll see that the ads with extensions look more robust and informative than those without extensions.

3) Give Relevant Information at the Right Time

If a searcher wants to see a more specific page or specific information (such as reviews), AdWords Extensions can provide just that!

4) Gives a Better User Experience

Because you are giving a searcher more information about your business and services, they’ll have a better idea of what to expect when clicking on your ads.

5) No Added Charge, But More Valuable Clicks

If a searcher calls your business from your ad or clicks to a service page, you’re charged the same amount as if they clicked on your headline. Because the searcher is getting to the page / contact method they want, these clicks are often more valuable.

Extensions You Should Be Using

Now that you know what AdWords Extensions are and why you should be using them, let’s review 7 essential extensions you should be using:

1) Sitelink Extensions

Sitelinks allow advertisers to include up to four site links with their ad. Not only does this take up more PPC real estate and stand out from the other ads, but it gives a searcher the opportunity to find the page that is most …read more

Source:: HubSpot Blog

      

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