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7 Infographics Every Digital Marketer Needs to See

May 26, 2016
Aaron Polmeer

By Joshua Nite

I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue. 90% of information transmitted to the brain is visual, so it makes sense that infographics are more effective than text alone.

Where did I get that 90% stat? An infographic, of course!

Because as much as I enjoy using infographics as a marketing tool, I enjoy reading them even more. We marketers have brains that operate the same way as anyone else (well, maybe we’re more creative and a tad bit more clever). So we get the same value out of good infographic.

There is no shortage of visually impressive, information-packed infographics by marketers, for marketers. Here are just a few I’ve seen in the past month. Read on to be infotained by infographics on content, SEO, blogging, and…er…infographics.

7 Must-See Infographics by Marketers, for Marketers

#1 – Portrait of a Content Marketer: More than a Marketer

portrait of a content marketer

Don’t worry; there are plenty of educational infographics on this list. But let’s start with a lighter one, because this is one of my new favorites. It’s the rare beast that is the inspirational infographic. It may be light on facts and figures, but it’s heavy on the emotional appeal. The retro children’s book illustrations are spot on, too.

#2 – What Makes Content Compelling? An Analysis of 3 Top-Performing Articles

what makes content compelling

In this infographic, The smarties at Fractl break down the components of a diverse mix of articles to find the common strands that lead to content success. They identify six basic building blocks of an article that gets shared (see above) and show how each article hits each one. The infographic shows how these three articles earned 144,000 social media shares between them. I like that the “building block” idea isn’t completely proscriptive. It doesn’t offer a formula to follow to generate clickbait; instead, the infographic shows how truly diverse good storytelling can be.

#3 – Seven Common Blogging Mistakes to Avoid

7 common blogging mistakes

This graphic from WhoIsHostingThis? proves that you can fit a lot of content into an infographic without it feeling too cluttered. This is practically a blog post, but it still packs in plenty of compelling visual content. The ‘cutting through the hype’ formula works well here, too. Even a seasoned content marketer will get some of their conventional wisdom turned upside down.

#4 – The Mixology of Content Marketing

mixology of content marketing

UK agency JBH presents this beautiful marriage of two of my passions in life. Margarita. Martini. Marketing. It can’t be a coincidence, can it? Marketers will find …read more

Source:: Top Rank Blog