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7 Weird Social Media Marketing Habits All Marketers Need to Break NOW

March 21, 2016
Aaron Polmeer

By Ashley Zeckman

We all have bad habits. Whether it’s biting our nails, constantly driving like we’re on a racetrack or something you’d rather not admit to, we’ve all got them. Some are easy to break while others quickly find their way back into our lives. The same can be said for social media marketing habits. Once you get in a routine, it can be hard to break habits that are helping, but may possibly be hurting your brand.

Within social media marketing there is a lot of opportunity for brands to create great experiences for their communities, create brand affinity and influence purchasing decisions. A recent study found that 84% of CEOs and VPs say that they use social media to make purchasing decisions.

If you want to be one of those companies that has a positive impact on your community and generates tremendous value for your brand, make sure you’re not following ANY of these 7 weird social media marketing habits.

7 Weird Social Media Marketing Habits to Break NOW

#1 – Automating EVERYTHING

When you sit down and look at the mountain of tasks in front of you each day it can be tempting to try and automate as many of your social media marketing tasks as possible. While many social media tools can be a marketer’s best friend, it’s best to use them in moderation.

Depending on the tools that you use to publish on social media platforms, you’ll find that there are often issues with the ways that images or messages post on different platforms. That means you’re not creating the best possible user experience for your followers. Plus, taking a short amount of time to customize your message depending on where you’re publishing can vastly improve the user experience.

#2 – Jumping on the WRONG Bandwagons

The concept of newsjacking is not new to marketing. When done appropriate, it can be an incredibly effective means of extending your reach to an already engaged audience. So, instead of having to create demand and seek out an audience, you have a group of people already discussing the topic at a large scale.

However, we’ve all seen what happens when companies try and jump on the wrong bandwagon. This happens most on Twitter that is constantly trending a series of hashtags about a variety of topics. Before trying to incorporate one of these trending items into your brand social media messaging, make sure that you have done the research to understand the source and meaning behind the topic.

The negative impact that many brands have experienced by not doing their homework has been significant, and easily avoidable.

#3 – Engaging Too INFREQUENTLY

This is another habit that is often the result of little time and attention paid to social media communities. There is simply no replacement for true human interaction on …read more

Source:: Top Rank Blog