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9 Creative Snapchat Ideas for Brands

March 16, 2017

By sbernazzani@hubspot.com (Sophia Bernazzani)

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Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day.

Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen?

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Below, we’ve featured nine ideas for how to make your snaps more creative and engaging, and examples from real brands to inspire you. And if you’re looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat?

9 Snapchat Ideas for Brands

1) Geofilters

Geofilters are a fun way to share a time and place with your followers. Remember, brand social media accounts take followers to places they can’t go themselves, so a Geofilter from an interesting place gives your brand personality and drives its cool factor.

Here’s an example of a Snapchat Story using a Geofilter. The New York Times (@thenytimes) shared a Story from Hyde Park in London about one reporter’s visit to a new exhibit at Kensington Palace. Pretty cool, right?

Try using a Geofilter the next time you’re snapping from a unique location your followers might be interested in. You can access Geofilters by recording a video or taking a photo, then swiping left on your screen until the filter you want to use appears.

Brands can make Geofilters featuring their logo and branding to pop up around its facilities by submitting them to Snapchat — learn more about that process here.

2) Event Tags

Like Geofilters, Event Tags take Snapchat followers to a cool event and give them a behind-the-scenes look. Mashable (@mashable) took its followers onto the red carpet of The Brit Awards in the Story below. While you might not have access to red carpets, try snapping from your next company event or a conference you attend to give your followers the inside scoop.

Find event tags using the same process as Geofilters — swipe left until you find the tag you want to use. And like Geofilters, businesses can create unique tags for events and meetings — learn how to do it here.

3) Emojis

emojis_slack.png

In case you missed it, the above “sentence” says that emojis are great. In emoji language, of course.

Emojis offer hundreds of different symbols brands can use to embellish their snaps to make them more fun and engaging. Here’s how Infatuation (@infatuation) did it in their Snapchat Story:

Emojis are featured in a ton of marketing campaigns these days, so try using them in your next few Snaps to tell more with pictures than words. Drop an emoji or two into your next snap by tapping the sticky note icon …read more

Source:: HubSpot Blog

      

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