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9 Handy Business Calculators That’ll Make Your Life Easier

January 16, 2017

By cwhite@hubspot.com (Christine White)

Business-Calculators

Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”

Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind — otherwise you wouldn’t have resources to do your job. Trouble is, solidifying those resources and proving they’ll be worth the investment can definitely be a challenge.

Whether you’re tasked with managing advertising spend or budgeting for events, this handy list of free calculator tools will help you prove the return on investment (ROI) of the programs and budget you need to grow your business and scale over time.

9 Handy Business Calculators That’ll Make Your Life Easier

1) Attend.com’s Event ROI Calculator

Event marketers know how challenging it can be to attribute leads, pipeline, and revenue from events. Luckily, Attend.com created an event ROI calculator to help your events team determine the cost of the event, the benefits — both quantitative and qualitative — from the event, and how those factors translate into revenue generated. In short: This calculator will arm you with the numbers your executives will be looking for after running any event for your business.

Event ROI Calculator

2) HubSpot’s Advertising ROI Calculator

Paying for ads can be risky if budget is tight — who knows if it’ll pay off? But using the HubSpot Ad Spend ROI Calculator will help you break down your budget, set a price for how much you’re willing to spend per click, target your conversion rate, set a value for how much your customers are worth from ads, and turn around with a value for the return on your ad spend based on your starting budget.

HubSpot Ads ROI Calculator

3) Kissmetrics’ A/B Test Significance Calculator

Growth marketers know that conversion rate optimization is critical to an inbound marketing strategy — thus the need to prove all A/B tests pass with statistical significance. Kissmetrics created this A/B test significance calculator to help determine whether or not your conversion experiments are passing a significance test, ultimately to help you determine if changing that email subject line really did increase the open rate.

A/B Test Significance Calculator

4) HubSpot’s Leads Goal (SLA) Calculator

Has anyone at your company ever asked, “How many leads per month does our sales team ACTUALLY need to hit their pipeline goals?” If not, this Leads Calculator (also known as a Service Level Agreement, or SLA calculator) will be your handy monthly tool to answer that question. This calculator will help you measure current sales close rates, assign dollar values to each of your major lead sources, track monthly lead generation by channel, and commit to a monthly …read more

Source:: HubSpot Blog

      

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