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9 Marketing Books to Read Before Q1 Ends

February 17, 2017

By Amanda Zantal-Wiener

marketing-books-to-read-now-compressor.jpg

Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book?

But something that might seem recreational on the surface could actually be vital to your career development. Maybe that’s why, despite the perpetual time crunch, 73% of us have still made time to read an actual book in the past year.

Even better, there’s a veritable plethora of books available on marketing, specifically, and some of them can be quite influential. The question is: When you’re already short on time, how do you pick out the best ones? Well, you’re in luck — here at HubSpot, we’ve got an entire team of marketers to make recommendations. Click here to download our complete guide to creating email newsletters people  actually read.

To answer that question, I surveyed my colleagues for their favorite marketing books, and selected the five most influential ones to read this quarter. So go ahead — sit back, relax, and learn something.

9 Marketing Books to Read This Quarter

1) Contagious: Why Things Catch On, by Jonah Berger

Amazon | 800-CEO-READ | Barnes & Noble

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Source: Jonah Berger

Chelsea Hunersen, Social Media Marketing Manager:

I tell everyone I work with to read this book. It’s all about the spread of ideas, which I think applies to many areas of business. Working in social marketing, my goal is to get people to share our content, so Contagious has a large number of practical applications in helping understand social behavior.”

Read This Book If You:

  • Want to boost the virality of your content.
  • Are curious to learn more about word-of-mouth marketing.
  • Would like to see marketing examples from SMBs that have gone viral.

2) Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley

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Source: Tom Writes A Book

Amazon | Books-A-Million | Barnes & Noble | iBooks

Sophia Bernazzani, Staff Writer, HubSpot Marketing Blog:

Handley’s book provides helpful and super-actionable tips for writing great content, and she practices what she preaches. Each tip is clear, concise, and memorable.”

Read This Book If You:

3) Different : Escaping the …read more

Source:: HubSpot Blog

      

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