9 Marketing Books to Read Before Q1 Ends
Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book?
But something that might seem recreational on the surface could actually be vital to your career development. Maybe that’s why, despite the perpetual time crunch, 73% of us have still made time to read an actual book in the past year.
Even better, there’s a veritable plethora of books available on marketing, specifically, and some of them can be quite influential. The question is: When you’re already short on time, how do you pick out the best ones? Well, you’re in luck — here at HubSpot, we’ve got an entire team of marketers to make recommendations.
To answer that question, I surveyed my colleagues for their favorite marketing books, and selected the five most influential ones to read this quarter. So go ahead — sit back, relax, and learn something.
9 Marketing Books to Read This Quarter
1) Contagious: Why Things Catch On, by Jonah Berger
Source: Jonah Berger
Chelsea Hunersen, Social Media Marketing Manager:
I tell everyone I work with to read this book. It’s all about the spread of ideas, which I think applies to many areas of business. Working in social marketing, my goal is to get people to share our content, so Contagious has a large number of practical applications in helping understand social behavior.”
Read This Book If You:
- Want to boost the virality of your content.
- Are curious to learn more about word-of-mouth marketing.
- Would like to see marketing examples from SMBs that have gone viral.
2) Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley
Source: Tom Writes A Book
Sophia Bernazzani, Staff Writer, HubSpot Marketing Blog:
Handley’s book provides helpful and super-actionable tips for writing great content, and she practices what she preaches. Each tip is clear, concise, and memorable.”
Read This Book If You:
- Are looking for a hybrid of a “writing guide” and “handbook on the rules of good sportsmanship in content marketing.”
- Are a journalist who wants to learn how to write on behalf of a brand.
- Are a marketer who wants to learn how to generally enhance your editorial skills.