9 Valentine's Day Marketing Campaigns to Inspire You
Love, flowers, chocolate, bla bla bla …
Where are the marketing results?!
Okay, probably not what your Valentine’s date cares about. But if you’re a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how?
Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness … whatever) that Valentine’s Day instills in people. If you don’t have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine’s Day action. Pun totally intended.
9 Effective Valentine’s Day Marketing Campaigns
1. Frankie & Benny’s “Lady & the Tramp” Instagram Post
Last year, the Italian restaurant chain Frankie & Benny’s referenced romantic scenes from notable films like “Lady and the Tramp.”
In a cute Instagram post, two real dogs are seen on a classy date at Frankie & Benny’s holding the same strand of pasta in their mouths. This mimics a class scene from Lady and the Tramp where two dogs kiss after accidentally eating the same strand of pasta.
The carousel post then highlights actual photos from iconic movies like, “When Harry Met Sally.” In the post’s caption, it encourages Instagram audiences to guess which movies are being referenced.