Digital Marketing Blog

In Graphic Detail: AI visibility is no longer about referral traffic

Tue, Jul 21, 2026

The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic to offset declining clicks from traditional search, have mostly moved on.

Publishers are now beginning to treat AI answer engines less as a source of human referrals and more as a distribution layer. Success now depends ...

Keep on reading: In Graphic Detail: AI visibility is no longer about referral traffic

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof

Tue, Jul 21, 2026

Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI.

Laura Higgins had been at Dollar Shave Club for two months when she started paying attention to her AI bill. During her first month as the company’s new chief brand and innovation officer, she ran everything, from concepting ad campaigns to the routine back-and-forth of everyday questions, through the tools available to her — Claude, C...

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Five things the World Cup taught marketers about creators

Mon, Jul 20, 2026

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They were one of the main conduits for fandom this tournament for broadcasters and advertisers alike. How they pulled that off is instructive. Because for marketers, the World Cup isn’t really about football. It’s a stress test for where marketing is headed.

Here’s what that test revealed.

Five things the World Cup taught marketers about creators

‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy

Mon, Jul 20, 2026

Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities. Without providing details, Whalar told Adweek it was the “largest creator economy transaction,” which puts it at least at the $500 million mark, based on ‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy

How to Protect Yourself From Online Defamation

Fri, Jul 17, 2026

A false accusation posted online can spread rapidly through social media, review platforms, forums, and search results. Even when a claim has no factual basis, it may affect employment, business relationships, professional opportunities, or personal reputation. Understanding how to protect yourself from online defamation can help you respond carefully without unintentionally making the situation worse.

Online abuse is relatively ...

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What Affects the Compensation You Can Recover for an Injury in San Francisco

Tue, Jul 14, 2026

Your medical bills from a three-day hospital stay at UCSF can top $60,000. The ambulance ride alone averages over $2,500 in this city. San Francisco is expensive in ways that directly affect what your injury claim is worth, and most people don’t realize that until they’re already in the middle of it.

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Steamer Lane: Santa Cruz’s Cold-Water Classic

Tue, Jul 14, 2026

Perched below a lighthouse and easily viewed from a cliffside walkway, Steamer Lane is Santa Cruz’s signature wave, a powerful right-hand point break that has anchored this Northern California surf town’s identity for generations of cold-water surfers.

Unlike many California breaks that require a boat, a long walk, or specific local knowledge to even locate, Steamer Lane is remarkably visible and accessible, with a de...

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The Value of Continuous IT Infrastructure Monitoring for NJ Businesses

Mon, Jul 13, 2026

New Jersey businesses run on technology, whether it’s a law firm in Newark managing sensitive client files or a manufacturing company in Trenton coordinating supply chains. Yet many organizations still treat IT monitoring as an afterthought, only checking in on their systems after something breaks. This reactive approach leaves companies vulnerable to costly downtime, security breaches, and lost productivity. Continuous IT infrastructure monitoring offers a...

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Is Blogging Still Relevant for AI Search Visibility? What the Research Says

Mon, Jun 29, 2026

One of the most common questions we get from clients these days: Are blogs still a worthwhile channel to invest in?

It’s fair to wonder. AI has changed the discovery landscape and in some ways, content feels more commoditized than ever. Where does that leave the role of blogs as de facto content factories?

I’ll admit, I’m somewhat biased on the subject. I’m what you might call a blogging OG. I started a baseball blog more than 20 years ago, back when the ...

Keep on reading: Is Blogging Still Relevant for AI Search Visibility? What the Research Says