Digital Marketing Blog some link A collection of the best digital marketing blog posts online hand-picked daily. en-us Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT https://digiday.com/media-buying/future-of-marketing-briefing-openai-is-working-with-skai-to-bring-retail-and-commerce-advertisers-into-chatgpt/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually wants. 

The latest is a deal with commerce media platform Skai, according to two sources with knowledge of it. 

This is a member-exclusive article from Digiday. Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT]]> Fri, May 29, 2026 https://digiday.com/media-buying/future-of-marketing-briefing-openai-is-working-with-skai-to-bring-retail-and-commerce-advertisers-into-chatgpt/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web https://digiday.com/marketing/overheard-at-iab-tech-lab-summit-tim-berners-lee-on-the-agentic-web/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation and excitement among those earning a living in the digital economy.

Amid this dynamic, IAB Tech Lab, the body responsible for setting tech standards in the ad industry, hosted its annual summit this week, where Tim Berners-Lee shared his views on how the $1 trillion industry has evolved since he invented the web last century.

...

Keep on reading: Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web]]> Fri, May 29, 2026 https://digiday.com/marketing/overheard-at-iab-tech-lab-summit-tim-berners-lee-on-the-agentic-web/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss How a Backlink Building Service Supports Startups After Technical SEO is Complete https://socialmediaexplorer.com/social-media-marketing/how-a-backlink-building-service-supports-startups-after-technical-seo-is-complete/ Key Takeaways
  • Prioritize a backlink building service after technical SEO is finished, because a fast, crawlable site still won’t rank for tougher search terms without stronger off-page trust.
  • Check what a backlink building service actually includes—prospec...

    Keep on reading: How a Backlink Building Service Supports Startups After Technical SEO is Complete]]> Thu, May 28, 2026 https://socialmediaexplorer.com/social-media-marketing/how-a-backlink-building-service-supports-startups-after-technical-seo-is-complete/ Alex Wilcox And The Aviation Career Path From Customer Service To Executive Leadership https://socialmediaexplorer.com/business/alex-wilcox-and-the-aviation-career-path-from-customer-service-to-executive-leadership/ Alex Wilcox is co-founder and CEO of JSX, a Dallas-based semi-private air carrier focused on faster, simpler short-haul travel. The career behind that role did not begin with an executive title. It developed through customer-facing airline environments, startup carrier experience, international operations, and a series of business models built around one consistent question: how can air travel work better for passengers?

    That pro...

    Keep on reading: Alex Wilcox And The Aviation Career Path From Customer Service To Executive Leadership]]> Thu, May 28, 2026 https://socialmediaexplorer.com/business/alex-wilcox-and-the-aviation-career-path-from-customer-service-to-executive-leadership/ Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides https://digiday.com/media-buying/knower-tech-hires-prebids-racic-to-helm-a-new-data-curation-offering-for-buy-and-sell-sides/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss As the holding companies suck up or build more ad tech, including AI-powered data curation — look no further than Publicis’ recent $2.2 billion acquisition of LiveRamp — independents find themselves in a position of not being able to afford the same kinds of investments. But they want to stay as relevant and up to...

    Keep on reading: Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides]]>     Thu, May 28, 2026 https://digiday.com/media-buying/knower-tech-hires-prebids-racic-to-helm-a-new-data-curation-offering-for-buy-and-sell-sides/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss     Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines  https://digiday.com/media/media-briefing-as-google-traffic-ebbs-some-publishers-see-social-platforms-as-real-revenue-lines/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss This week’s Media Briefing looks at why publishers are once again turning to social platforms for audience growth and revenue as AI-driven search changes and declining Google traffic put pressure on their owned-and-operated businesses. But publishers have learned from the past, and the playbook is different.

    • Publishers bet on platforms again
    • Jeff Bezos on pushing The Washington Post to profitability, Business Insider CEO exiting, and more.
      Keep on reading: Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines ]]> Thu, May 28, 2026 https://digiday.com/media/media-briefing-as-google-traffic-ebbs-some-publishers-see-social-platforms-as-real-revenue-lines/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss AJ Mizes Biography: Founder of The Human Reach, Career Coach, and HR Leader https://socialmediaexplorer.com/business/aj-mizes-biography-founder-of-the-human-reach-career-coach-and-hr-leader/ AJ Mizes is a career strategist, executive coach, and founder of The Human Reach. This biography summarizes his education, HR leadership experience, public recognition, and work helping senior professionals clarify and accelerate...

      Keep on reading: AJ Mizes Biography: Founder of The Human Reach, Career Coach, and HR Leader]]>       Mon, May 25, 2026 https://socialmediaexplorer.com/business/aj-mizes-biography-founder-of-the-human-reach-career-coach-and-hr-leader/       How Chinedum Ndukwe Projects Are Expanding Access to Affordable Housing in Cincinnati https://socialmediaexplorer.com/business-innovation-2/how-chinedum-ndukwe-projects-are-expanding-access-to-affordable-housing-in-cincinnati/ Affordable housing remains one of the most pressing development challenges facing Cincinnati. Rising construction costs, limited housing inventory, and increasing demand have created barriers for working families and lower-income residents seeking stable places to live. Within that environment, Chinedum Ndukwe has focused his real estate work on projects designed to strengthen neighborhoods while improving access to quality housing options across the city.


      Keep on reading: How Chinedum Ndukwe Projects Are Expanding Access to Affordable Housing in Cincinnati]]>       Mon, May 25, 2026 https://socialmediaexplorer.com/business-innovation-2/how-chinedum-ndukwe-projects-are-expanding-access-to-affordable-housing-in-cincinnati/       Podcasting for B2B Brands: 20 Stats that Make the Marketing Case https://www.toprankmarketing.com/blog/b2b-podcast-stats/ Have you ever tried reading a blog while washing dishes? Cleaning the house? Driving to work? (Well, you could but that doesn’t sound like a great user experience, does it?) That’s not a knock on blogs. They remain essential for SEO, feeding LLMs with content, driving traffic, and lead generation. And they’re not going anywhere.

      ...

      Keep on reading: Podcasting for B2B Brands: 20 Stats that Make the Marketing Case]]>       Wed, May 20, 2026 https://www.toprankmarketing.com/blog/b2b-podcast-stats/       8 Content Marketing Agency Services In Demand for B2B Brands https://www.toprankmarketing.com/blog/8-content-marketing-services-that-are-in-demand-for-b2b-brands/ Updated May 13, 2026

      It used to be that outsourcing your marketing meant finding the villager with the loudest voice and wittiest turn-of-phrase to walk the lanes hawking your wares.

      Needless to say, marketing has evolved. And with that evolution, navigating the various services available for B2B marketing has become increasingly complex.

      While the ultimate goal of being heard above the crowd remains the same, the path to reaching that goal requires strategically...

      Keep on reading: 8 Content Marketing Agency Services In Demand for B2B Brands]]> Wed, May 13, 2026 https://www.toprankmarketing.com/blog/8-content-marketing-services-that-are-in-demand-for-b2b-brands/ 32 B2B Social Media Marketing Influencers from Top B2B Brands https://www.toprankmarketing.com/blog/32-top-social-media-marketing-influencers-to-follow/ Social media has moved well beyond distribution to become a primary engine for influence, credibility, and discovery in B2B marketing. In our latest research on B2B influencer marketing, social media posts are the most effective content type used in influencer programs, cited by 56% of marketers.

      ...

      Keep on reading: 32 B2B Social Media Marketing Influencers from Top B2B Brands]]>       Fri, May 08, 2026 https://www.toprankmarketing.com/blog/32-top-social-media-marketing-influencers-to-follow/       Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing https://www.toprankmarketing.com/blog/5-innovative-b2b-examples/ Innovation in B2B marketing is tough. Actually, innovation in general is tough. The rate of truly disruptive ideas has slowed down, even in marketing. And while the channels themselves haven’t fundamentally changed, the way buyers discover and evaluate across them has. That’s why even the most incremental, novel ideas stand out in today’s crowded marketplace.

      ...

      Keep on reading: Dare to Be Different: 5 Fresh Examples of Innovative B2B Content Marketing]]>       Wed, May 06, 2026 https://www.toprankmarketing.com/blog/5-innovative-b2b-examples/