Digital Marketing Blog some link A collection of the best digital marketing blog posts online hand-picked daily. en-us Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test. https://digiday.com/media/media-briefing-publishers-are-selling-more-subscriptions-to-smaller-audiences-the-midterms-are-the-next-test/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss This week’s Media Briefing looks at how publishers are gearing up to turn U.S. midterm election interest into paying subscribers as declining referral traffic raises the stakes for building direct reader relationships.

  • The midterms subscription test
  • Norwegian publishers sue Meta, Vox launches a mobile app and more

The midterms subscription test

El...

Keep on reading: Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.]]> Thu, Oct 29, 2026 https://digiday.com/media/media-briefing-publishers-are-selling-more-subscriptions-to-smaller-audiences-the-midterms-are-the-next-test/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Retailers are still figuring out how to tie AI goals to executive compensation  https://digiday.com/marketing/retailers-are-still-figuring-out-how-to-tie-ai-goals-to-executive-compensation/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss This story originally published on sister site, Modern Retail.

One prominent retailer recently made a change to executive payouts, highlighting how much the industry’s priorities have shifted in recent years. 

Earlier this month, Reuters published a story about how Ralph Lauren added “Retailers are still figuring out how to tie AI goals to executive compensation ]]> Thu, Oct 29, 2026 https://digiday.com/marketing/retailers-are-still-figuring-out-how-to-tie-ai-goals-to-executive-compensation/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss More Than 9 in 10 Georgia Highway Deaths Happened Without Bad Weather https://socialmediaexplorer.com/social-media-marketing/more-than-9-in-10-georgia-highway-deaths-happened-without-bad-weather/ A new analysis from Van Sant Law finds that most of Georgia’s highway deaths happen during completely ordinary driving conditions. Of the deaths on Georgia’s interstates, U.S. highways, and state highways in 2024, 74.1% occurred in clear weather and another 17.2% under cloudy skies, so more than nine in 10...

Keep on reading: More Than 9 in 10 Georgia Highway Deaths Happened Without Bad Weather]]> Wed, Oct 28, 2026 https://socialmediaexplorer.com/social-media-marketing/more-than-9-in-10-georgia-highway-deaths-happened-without-bad-weather/ How Lush quit social media ads and still drove growth https://digiday.com/marketing/how-lush-quit-social-media-ads-and-still-drove-growth/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss “Be somewhere else.”

That’s the text on the single post that lives on Lush’s TikTok account. To its 344,900 followers, the beauty brand’s TikTok is practically a ghost town. It’s been that way for years.

In 2021, the U.K.-based beauty brand decided to step away (and siphon ad dollars) from Instagram, Facebook, TikTok and Snapchat, in protest of the platforms’ data privacy policies and algorithms. Lush officially brought down the axe after Facebook whistleblow...

Keep on reading: How Lush quit social media ads and still drove growth]]> Wed, Oct 28, 2026 https://digiday.com/marketing/how-lush-quit-social-media-ads-and-still-drove-growth/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss One year in: DMG Media’s social-only briefs account for 30% of New Media revenue https://digiday.com/media/one-year-in-dmg-medias-social-only-briefs-account-for-30-of-new-media-revenue/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences.

The commercial shift is beginning to show up in the numbers. Direct social-only briefs — campaigns that exclude DMG’s print and digital products — now account for 30% of New Media revenue, according to the division’s director Nathan Aspell. He said that revenue stream “wasn’t available” before the social-publishing division launched a ye...

Keep on reading: One year in: DMG Media’s social-only briefs account for 30% of New Media revenue]]> Wed, Oct 28, 2026 https://digiday.com/media/one-year-in-dmg-medias-social-only-briefs-account-for-30-of-new-media-revenue/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss HVAC Repair vs. Replacement: Which Option Saves More Money? https://socialmediaexplorer.com/social-media-marketing/hvac-repair-vs-replacement-which-option-saves-more-money/ When your residential HVAC system starts acting up, the first question on every homeowner’s mind is the same: do I repair it or replace it? The answer isn’t always obvious, and making the wrong call can cost you more than just money — it can mean enduring another sweltering summer or a freezing winter with...

Keep on reading: HVAC Repair vs. Replacement: Which Option Saves More Money?]]> Mon, Oct 26, 2026 https://socialmediaexplorer.com/social-media-marketing/hvac-repair-vs-replacement-which-option-saves-more-money/ Social Media Tips for B2B Businesses https://socialmediaexplorer.com/social-media-marketing/social-media-tips-for-b2b-businesses/ Marketing has always been an ever-changing landscape, and digital marketing has sped that process up exponentially. Social media is a big part of that. For B2C businesses, social media means direct access to their customers at any time of the day. It makes perfect sense for them to be online. For B2B businesses, however, the reasons for being on social media aren’t as clear. Whether you’re selling a
Keep on reading: Social Media Tips for B2B Businesses]]> Fri, Oct 23, 2026 https://socialmediaexplorer.com/social-media-marketing/social-media-tips-for-b2b-businesses/ How to Customize Your Truck Mattress to Your Space https://socialmediaexplorer.com/social-media-marketing/how-to-customize-your-truck-mattress-to-your-space/ Turning the back of your truck into a comfortable sleeping space takes more than just tossing in a mattress and calling it a day. Every truck bed has its own quirks — wheel wells, uneven surfaces, varying lengths — and a mattress for truck use needs to work with that layout, not against it. Whether you’re outfitting your rig for weekend...

Keep on reading: How to Customize Your Truck Mattress to Your Space]]> Fri, Oct 23, 2026 https://socialmediaexplorer.com/social-media-marketing/how-to-customize-your-truck-mattress-to-your-space/