A Visual Guide to Influencer Marketing
By Lee Odden
In 2016 a there will be a significant push towards influencer marketing from all areas of digital marketing from content marketers to public relations to SEOs.
Companies considering the role of influencers in their marketing efforts will come at it from as many different perspectives as there are benefits. Luckily, there are a growing number of useful resources on the topic, including this blog.
But there’s more to the topic than what we’ve covered here, so I’ve curated a collection of influencer marketing infographics that present a mix of statistics, best practices, research and models for planning, implementing and measuring the performance of influencer marketing. Take a look, click, download and enjoy!
Onalytica: Influencer Marketing Survey
unfunnel: The Marketing Influencer Lifecycle
Augure: The Influencers Marketing Guide
Once you check out this collection of influencer marketing insight, you should be much better prepared to tackle the big questions about influencer marketing. Whether you’re simply trying to define what influencer marketing is, relevant to your marketing mix, to determining how to take your existing influencer relationships to the next level, there’s plenty of infotaining advice in these infographics.
Join Me for an Influencer Marketing Blab
If you would like to participate in a live Q and A with me and two other marketers involved in the influencer marketing game (Neal Shaffer and Doug Kessler), be sure to check out the Brandwatch Influencer Marketing Blab today at 11am CT.
Top image: Shutterstock