Acquiring customers for affiliate marketing
By Adam Want to acquire more customers? Affiliate marketing is a top tactic for customer acquisition, according to one survey of brand marketers. But to make the most of this strategy, you need to leverage all the tech available to you, namely:
Affiliate software
Affiliate networks
As a top affiliate software for e-commerce and SaaS brands, Tapfiliate has tons of experience developing and improving our software to meet diverse brand needs.
Keep reading as we walk through the different types of affiliate platforms available to you and what to look for in an ideal solution.
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What is an Affiliate Marketing Platform?
An affiliate marketing platform is a solution that helps you grow or improve your affiliate program. Consider what your affiliate program needs to operate and scale.
You might want access to more potential affiliates to promote your program, reporting methods to assess and improve your strategy, or workflows to make your day-to-day tasks more productive.
The good news? You can achieve all that and more with the right platform or multiple platforms.
Types of Affiliate Marketing Platforms
Not all affiliate platforms function the same way. Here are some differentiators and features of the most popular types of affiliate platforms:
Affiliate Software
Affiliate software (an affiliate management tool) helps you launch, manage, and grow your affiliate program with various features. Many affiliate software tools specialize in specific industries or business types.
For example, Tapfiliate has ample experience supporting affiliate programs from brands in these industries:
SaaS
Subscriptions
Dropshipping
E-commerce
So, what can you do with affiliate software? Here are some top features:
Conversion tracking: How can you tell which affiliate brings you which sale? Conversion tracking via cookies, affiliate links, or coupon codes lets you see what’s selling and who’s promoting those sales. Affiliate software offers diverse tracking methods and reporting to help you visualize results.
Affiliate commissions: Affiliate software helps you customize commission types and amounts for your affiliates. You might choose from flat-fee or percentage-based commissions or toggle automatic increases based on performance. The best affiliate software includes commission structures specific to certain industries, like recurring commissions for SaaS brands or product-specific commissions for e-commerce businesses.
Integrations: Think of integrations as connections between multiple pieces of software. Here’s the thing: affiliate marketing isn’t just about typical tracking and commissions (though those are significant parts). Many brands also pair affiliate marketing with other initiatives, like email marketing, customer research, or budget management. If you use additional software to handle those tasks, you’ll need a convenient way to link the software together within your workflow. For example, you might value integrations to email marketing platforms like Mailchimp or accounting software like Quickbooks if you use either of them.
Affiliate communication and sharing: Need to share a product update with your affiliates? Or maybe you just want to check in and see how they’re doing? You can communicate with affiliates through affiliate software via in-platform messaging, automated notifications, email updates, asset sharing, and more.
Affiliate Network
An affiliate network is more of a marketplace that serves both affiliates and brands in finding each other. They usually have an online dashboard of sorts where …read more
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