Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp

June 09, 2026

By Ronan Shields When Publicis Groupe agreed to acquire LiveRamp for roughly $2.2 billion, the immediate reaction across ad tech was predictable: concern over whether one of the industry’s most important identity providers could continue to function as a neutral utility once it became part of a rival agency holding company.

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Member Exclusive Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp

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But beneath the initial handwringing, more consequential questions are being asked. From here, agencies, marketers and ad tech vendors alike have to reassess who should control the infrastructure underpinning audience targeting, measurement and data collaboration.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday