Assemble the Ultimate Marketing Team

By Kat French

Superhero movies are super popular right now. We thought it would be fun to take a look at what skills and gifts (dare we say superpowers?) you need to assemble a truly great agency team.

The Leader

An inspiring communicator with clear vision and the ability to convince people to follow them even when it seems crazy or impossible. (CEO)

The Genius

The inventive, tech-savvy problem-solver with a bird’s-eye-view of the battlefield, all the best gadgets, and a gleeful desire to try them all out.  (Strategist)

The Spy

 The mysterious behind-the-scenes agent, able to get inside the head of your target, provider of crucial intelligence. (Analyst)

The Sniper

Similar to the spy, the sniper identifies obstacles, and methodically eliminates them, clearing a path and finding an open way forward. (Project  Management)


The Muscle 

Handles the heavy lifting without breaking a sweat. Enjoys blowing off steam during off hours. Intimidating despite a relative lack of personal ambition. (Content Producer/Creative)


The Handler 

Greaser of wheels. Controller of damage. Obtainer of resources. Enforcer of sometimes-grudging cooperation. (Client Services)


At SME Digital, we’ve got trained professionals in all these roles. But we’re always ready to expand the roster with fresh talent. Do any of these descriptions sound like you? Then check out our current positions and see if you’ve got what it takes to join our team.

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