B2B Marketing News: B2B Ad Spending Sizzles, Salesforce Slack Buy Complete, C-Suite Marketing Survey, & Clubhouse Opens To All

July 30, 2021

By Lane Ellis

2021 July 30 Demand Gen Reportl Chart

US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digital
In the U.S. alone B2B advertising spending is expected to top $30 billion by 2023, with almost half going to digital, while display advertising spending is expected to surpass that of search advertising by 2023 — two of several insights of interest to digital marketers in newly-released forecast data. The Drum

Salesforce completes $27.7B Slack acquisition
Salesforce has put finishing touches on its $27.7 billion acquisition of business communication platform Slack, with the now-official purchase set to combine Salesforce’s data platform Customer 360 with Slack, Salesforce recently announced. Venture Beat

Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
2021’s most robust growth in global digital advertising spend is set to come from online video, climbing some 26 percent to $63 billion, according to recently-released forecast data. Overall ad spending growth is expected to reach 6.9 percent in 2022 and 5.6 percent in 2023, the forecast data also shows. MediaPost

Twitter Posts Steady Increases in Users and Revenue for Q2, with Good Growth in Ad Spend
Twitter saw an 11 percent rise in its monetizable daily active user (mDAU) count compared to last year, an increase of some 7 million users since the first quarter of 2021, while also recording a 69 percent increase in international revenue, Twitter recently announced. Social Media Today

C-Suite Survey: The Top 5 Marketing Org Deficiencies
84 percent of senior management executives say they are interacting either closely, regularly, or increasingly with marketing teams, while 52 percent noted that interim or fractional marketing leaders bring new thinking, ideas, and innovations to marketing departments, according to recently-released survey data. MarketingProfs

Clubhouse is now out of beta and open to everyone
After a year of restricted waiting-list access, and following up on May’s Android version release, audio-call-based communication app Clubhouse has opened its digital doors to the public, accompanied by an updated logo, the firm recently announced. TechCrunch

Consumers want control, not ad blocking, in online advertising
80 percent of consumers say they don’t trust online ads, and 74 percent report that they hate them, while 67 percent of the Gen Z demographic said that online ads serve an important purpose — two of several findings of interest to online marketers contained in recently-released survey data. AdAge

Google now shows why it ranked a specific search result
A new list of factors taken into account by Google for individual search results has been launched by the search giant, highlighting some of the top areas businesses can look to for improving their search rankings, Google recently announced. Search Engine Land

2021 U.S., Worldwide Consensus Jumps On Zenith Ad Revisions
Global …read more

Source:: Top Rank Blog


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