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Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday

November 24, 2016
Aaron Polmeer

By randfish

Posted by randfish

When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat about a question we see a lot here at Moz, around what you should do with websites that you maybe design or build or do work for, your clients’ websites if you’re an agency or consultant, or a web designer or builder, sites that you own but are not your primary website, and widgets and embeds, blogrolls, all these kinds of things where you control the link infrastructure, or could control it, and should you.

I think one of the challenges here is to understand that many folks have recognized that, over the years, widgets, embeds, links from client websites have gotten other sites penalized, potentially even your sites penalized over the years, because you had all these links that you control pointing back to places, and to Google that can look really sketchy. So I want to talk through some best practices about how you can get link benefit and value from these places without getting yourself into trouble.

The challenge

All right. The challenge here is let’s say that I own sneakerobsessed.com, but it is not my primary website, or maybe it’s a client’s website. But I do own sneakysneakers.com, and I’m thinking to myself, “Gosh, you know the fact that I control, I have the login for the admin here, the site owner, or me, would be fine with linking from these pages to these pages. What should I do there? I don’t want to get into trouble. But I would love to get some benefit, and I think that these links could help me. Should I:

A. Add a link from every page here to a bunch of pages here or to my homepage?

B. Should I link to a variety of my pages, like take a few of these and link them to my homepage, take a few others and link to some internal pages?

C. Should I use a single page on this website to link back to maybe my homepage?

The answer is kind of, it depends. It depends.

My recommendations

Client websites

If it is a client website or a site you’ve done work for, a site you designed or built, or your agency did, if you have clientdomain.com, what I’m going to suggest is that you take a page, the About page or a page you specifically built like About This Site, and you link to that page from the footer or the sidebar …read more

Source:: Moz Blog

      

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