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Become a Social Media Professional by Focusing on These 5 Business-Friendly Platforms

August 25, 2019

By Adam Torkildson

Becoming a social media professional for more than one social media platform is difficult, but that isn’t a big problem for most businesses. You do not need to be an expert in all, you need only be an expert in one. This article explains how to become a social media professional in any of the five social media platforms listed. Follow this advice and you will enjoy sustained success so long as you put your talents to good use. Focus on all five of them, and your success is almost guaranteed.

1. Use the Power of Videos on YouTube

If done correctly and done well, YouTube offers businesses the biggest return on their investment, especially when considering the amount of time invested. The problem is that most businesses do not know how to use this platform to its highest potential. This is because the methods used must differ for each company.

For example, a washer and drier parts sales company offers in-depth instructions online around how to fix washers and driers at home. They then sell the specific parts required for said repairs. The number of videos required and the amount of effort is huge, but these videos generate a steady and humble stream of revenue from sales of parts. As a byproduct, they generate hundreds of very “very” thankful customers who feel indebted because a YouTube video saved them hundreds of dollars.

If one were to try to achieve the same “consistent” level of success with a website, it would take far more effort to achieve the same level of even modest success.

2. Become an Instagram Social Media Professional

It might be argued that Instagram has no business social media applications or value, but such a wide variety of companies are doing so well on Instagram that is deserves its number two position on this list.

It is the best social media for business if you are willing to be conservative in your approach. Something as simple as taking vanity shots of your products is enough to somehow gather followers. There are people following companies that offer different recipes for noodles (and nothing else) and are even followers for companies offering different PC casing designs.

3. Network on LinkedIn

Probably the most difficult social media to get started with, but once you start making connections, your content will start to take on an almost slow-burn viral momentum.

Instead of your content spreading quickly with lots of online presence (typical of viral content), your content will spread slowly but with a consistent rate of growth (though the fires will need stoking by you if you want any rate of sustained success).

4. Pin It on Pinterest

People who know how Pinterest users think have always done well on Pinterest. Start by keeping it simple by pinning items that you sell that you think your viewers will enjoy, and then move on to more creative with well-thought-out boards. Think of Pinterest as a menu you create where your viewer would sample everything from your side salad to your prime rib.

You could …read more

Source:: Social Media Explorer

      

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