Best of B2B Marketing: Get Inspired for 2021 with These Top 10 Content Marketing Posts
By Lane Ellis
Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it’s also part of the reason the need for search began in the first place.
We’re especially proud of the content marketing successes our team at TopRank Marketing have achieved during this topsy-turvy 2020, for a wide-range of major B2B clients. As 2021 draws close, we wanted to share our top content marketing articles of the year — each filled with best practices, research, examples, and the latest trends.
We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 17th year this month — including Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, myself, and Alexis Hall, among others.
Collectively this compendium of our top 10 content marketing posts of the year serves as a valuable resource, filled with practical examples and relevant topics for digital marketing professionals from CMOs to copywriters. We hope that you’ll find these articles helpful well into 2021 and far beyond.
Now, join us as we move on to the top 10! These most popular content marketing posts of the year are ordered by a combination of search visibility and social engagement:
Our Most Popular Content Marketing Posts of 2020:
1. 50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld — Lane R. Ellis
In our top content marketing post of the year I share our annual list of the top 50 content marketing influencers to follow and learn from, released during this year’s all-virtual Content Marketing World conference. You’ll learn new lessons from these 50 content marketing influencers throughout 2021 and into a post-pandemic industry landscape.
2. Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results — Lee Odden
Where’s the marketing in content marketing? In our second most popular content marketing post of the year, Lee shares how to overcome content creation imbalances with 10 proven content promotion tactics that have stood the test of time, to make your content promotion a priority.…read more
Source:: Top Rank Blog