Can Social Media Help You Sell Your Home?

December 13, 2019

By Jessica Micmohen

If you’re interested in selling your home as quickly as possible, or for as much money as possible, you’ll be eager to experiment with multiple different listing channels. Over time, if your home isn’t selling, you’ll be increasingly eager to find a medium that works—and if you’re desperate to sell your home out of the gates, you’ll be fervent to hit the ground running.

At multiple stages of the process, you’ll be tempted to use social media as a platform to sell your home. But is this beneficial?

The Benefits of Social Media

There are multiple distinct benefits to using social media as a home sale platform:

  • Visibility. Social media can be a quick route to visibility for your listing—but only under certain conditions. If you share photos of your home, along with a brief description, to your 1,000 followers, you’ll instantly make your home visible to 1,000 new people. Maybe 20 of those people have a network they think might be interested, so they share it to their average of 200 followers, increasing your reach to 5,000. If this ripple effect continues, your home could reach tens of thousands of people with a single post.
  • Cost. Using social media for its most basic functions is completely free. You won’t have to pay for a listing, or pay for advertising; instead, you can just share images and details of your home with people who might be interested in buying it. Of course, paid advertising is also an option, and it’s a relatively cheap one—so it’s worth considering.
  • Networking. Social media can also be a great networking opportunity. You might be able to meet other people in your neighborhood, who in turn might be trying to get friends or family members to move here. You might meet real estate investors or other professionals in the industry, who can provide you with tips or direction.
  • Q&A. At its core, social media is about conversation, so if you’re using the platform to list your property, you can simultaneously engage with prospects. If someone is concerned about the state of the roof, or curious about how “finished” the semi-finished basement is, they can reach out directly, and you can engage with them, increasing your chances of success—and potentially informing you of common buyer concerns.

Key Tips for Success

There’s clearly something to using social media as a way to sell your home, but if you want to make the strategy work, you’ll need to follow these critical tips for success:

  • Get advice from a professional. Before listing your property on social media, get advice from a professional. It’s a good idea to work with a real estate agent, but even if you’re selling the home yourself, get some pointers from someone in the industry. You’ll learn which communities and demographics to target, and might even learn some pointers on how to frame your home description in the best possible way.
  • Make your posts public. This should go without saying, but make sure all your posts relevant to your listing are publicly …read more

    Source:: Social Media Explorer

          

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