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Check It Out: Moz Content’s Q2 Feature Updates (Tons of New Stuff!)

June 13, 2016
Aaron Polmeer

By tylermurray

Posted by tylermurray

It’s been a busy quarter for the Moz Content team, and we’re excited to share the results of our hard work!

During the first few months after launch, we focused most of our energy on improving the Content Audit workflow with a few stability- and speed-related updates sprinkled in. This quarter we’ve had the opportunity to explore exciting ideas that create unique insights for you, our awesome users! These are the first (but definitely not the last) round of innovative additions for the year.

I want to see these updates in action!

One of the more challenging aspects of building and executing on a content strategy is the ideation phase. The proverbial question of “what should I write next?” is a constant theme in our customer and industry feedback. That’s why we’ve focused a majority of our efforts on taking the pain out of content ideation.

With that, here are the goods from Q2:

Tracked Audit redesign

Fully interactive historical data

Last quarter we received a fair amount of feedback referencing confusion with the timeframe selection in Tracked Audits. We also weren’t happy with the level of interaction users had with the visualizations. With that feedback, we overhauled the entire experience to allow you the ability to drill down into specific time segments.

This becomes powerful when comparing performance of a site over, say, the previous quarter or month. You also now have the flexibility to toggle visibility of the data you care about. Don’t care about Pinterest shares of your content? Great — go ahead and toggle that off with a single click in the graph legend.

Related topics

Important topics that exist in my content domain

Ideation can be a huge challenge when consistently working to produce relevant and timely content for your audience. The new related topics feature in Content Search shows you topics your competitors are writing about that you may have missed or ignored. When ideating, this can provide a set of unique, relevant, and potentially high-performing topics to seed new ideas.

Here’s how it works

Each article has topics we’ve extracted from the page content. When you perform a Content Search, we run an aggregation over said extracted topics that takes into account publication date and Reach score to generate a list of the most relevant Related Topics for your query.

Example: Our team loves pizza, so we’re often interested in the latest pizza news. Performing a search for “pizza” articles in the last month produces what we believed to be an erroneous related keyword seen below (mount kilimanjaro). Mount Kilimanjaro?! All it took was one click to realize that no, this was no mistake: Pizza Hut delivered a pizza to the top of Mt. Kilimanjaro. The team has to know about this! And that, my friends, is why you should all be using the Related Topics feature.

Content performance scale

Performance relative to similar content

When you’re comparing content performance against the competition, it’s not always as simple as looking at one brand …read more

Source:: Moz Blog